Is your AI actually helping your business, or holding it back with generic, off-target responses? The difference comes down to context. As AI transforms how businesses operate, the companies winning aren't the ones replacing their software, they're the ones who've figured out how to pair AI with the right data, workflows, and context to get results that actually move the needle.

Join us to discover how Salesforce — your system of engagement, agency, work, and context — gives AI what it needs to produce high-quality, business-specific outputs. Our experts will cover:

• How AI is evolving and what it means for your business
• Why context is the key ingredient for AI that delivers real results
• How Salesforce's layered architecture connects your data and workflows to power smarter AI
• Practical steps to identify your top agentic use case