Today’s car buyer doesn’t follow a linear path. Their journey spans OEM brand marketing, captive finance payment calculators, local dealership inventory pages, and increasingly, AI answer engines (like ChatGPT, Claude, and Perplexity) synthesizing specs, leasing deals, and dealer incentives in seconds. If your messaging, technical data, or promotional rates are inconsistent across this triangle—or misrepresented by AI engines—you lose sales before the customer ever visits a showroom.
In this webinar, digital transformation leaders demonstrate how automotive OEMs, captive finance arms, and dealership networks can unify their content and discovery strategies. Discover how Palmata audits AI perception across the entire buyer journey while Contentful acts as the central content hub—delivering verified product data, financing offers, and dealer inventory details across every human and AI touchpoint.
Key Takeaways:
- End-to-End Buyer Transparency: How to maintain product and pricing consistency from OEM feature launches to Captive Finance lease offers to Dealer lot availability.
- AI Discovery & AEO Audit: How Palmata identifies inaccurate specs, outdated APR rates, or missing promotional offers in AI-generated search results.
- Omnichannel Orchestration with Contentful: How to build a single source of truth that feeds connected vehicle displays, OEM configurators, captive financing portals, and local dealer sites simultaneously.
Featured Speakers
Steve Letourneau
Megan Gillam
