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Reimagine Customer Loyalty: Strategies for Building Lasting Customer Connections

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Agentforce Marketing
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Featured Speakers:

Kent Zimmerman, Vice President, Technology & Innovation, Shoe Carnival
Tory Calkins, Senior Product Marketing Manager, Salesforce


Loyalty programs aren’t a new concept, but today’s consumers expect more. Now’s the time to exceed customer expectations with a loyalty program that’s integrated into every aspect of their relationship with your brand. In this session, Shoe Carnival will share how they reimagined customer loyalty with Salesforce. Join us for practical insights and actionable tips to transform your own customer loyalty strategy.

Join Salesforce expert Tory Calkins and leading Trailblazer Kent Zimmerman, Vice President of Technology and Innovation at Shoe Carnival, to learn how to:

  • Configure loyalty programs to fit your brand’s needs
  • Create consistent member engagement with connected promotions
  • Drive performance and profitability