Salesforce on Salesforce: Refining Your Audience Strategy with Data Cloud and Marketing Intelligence

Featured Speakers:

Mario Cruz, Product Management Director, Salesforce
Sara Fefferman, Senior Product Marketing Manager, Salesforce
Kristen Upton, Audience Strategy Manager, Salesforce

Building out a target audience is never easy - especially with shifting technology, data sources, and privacy limitations. Join us to learn how to power your segmentation strategy with Data Cloud and Marketing Intelligence. Our product experts will share tips for building audience segments and demo how the future of analytics at Salesforce will make this that much more efficient. In this webinar, we’ll cover:

• How Salesforce’s paid media team builds audiences for for cross-channel marketing campaigns
• Tips for optimizing segments based on their tools and analysis
• Our future vision and how Agentforce for Marketing will streamline audience planning
• Live demo of Marketing Intelligence