Beyond the Purchase: Delivering Best-In-Class Experiences with Connected Marketing

Featured Speakers:

Lorenzo Scanu, Head of Data, O'Gara Coach
Sydney Lesko, Senior Product Marketing Manager, Salesforce

Discover the value of connected marketing and client service experiences with actionable ways to leverage data across departments, create cohesive messaging, and increase repeat purchases. Explore how O’Gara Coach implements a unified data strategy to:

• Elevate the luxury car buying journey with connected digital and in-person experiences
• Activate personalized campaigns in Marketing Cloud Engagement using a complete view of client preferences, behaviors, and trends
• Deliver white-glove client services that build lifelong brand loyalty

Don’t miss out on uncovering key strategies to redefine customer experiences using the Einstein 1 platform.