Featured Speakers:
Kimen Warner, SVP Product Management - Marketing Cloud, Salesforce
Jon Belkowitz, Sr. Director Product Management - Marketing Cloud, Salesforce
Allen Hoem, Director Product Management, Salesforce Marketing Cloud
Join our Marketing Cloud AI product leaders to discover how Agentforce for Marketing transforms AI insights into tangible actions, driving real enterprise value. In this webinar, we'll unpack the characteristics of an agent and how they work. Then we'll dive deep into Agentforce for Marketing, showcasing both out-of-the-box Marketing Cloud agents and build-your-own marketing agent use cases.
Experience live product demos that bring these agents to life, including Agentforce Campaigns, which saves you time on end-to-end campaigns by generating briefs, targeting audiences, and crafting customer journeys based on your goals. Additionally, learn how to leverage Agent Builder to create custom solutions tailored to your unique needs, such as automating personalized SMS conversations or the lead capture experience with agents.
We'll Cover:
- The characteristics and functionality of agents
- OOTB Marketing Cloud agents and BYO marketing agent use cases
- Live demos of Agentforce Campaigns and Agent Builder
- Tips and best practices for how to get started