Salesforce Blog — News and Tips About Agentic AI, Data and CRM

CMO Blog

Are We Funding What Works or What We Can See?

The way customers discover, evaluate, and choose companies has changed. What happens when the signals we’ve learned to rely on don’t tell the full story?

A milk carton on a kitchen counter with "Missing: The Marketing Funnel" on its the side.

Create your AI strategy and find the best use cases. Our playbook has lessons, examples and tips for building an agentic enterprise.

Jody Farrar

From your first customer conversation to your next big win, Salesforce's #1 AI CRM helps you build stronger relationships, work smarter with AI agents, and transform your business into an agentic enterprise.

A man in a suit and an AI agent run down a road together.

George Saines

Long-horizon agents work alongside users to achieve a goal over time and can adapt their behavior to changing circumstances.

Dmitry Sheynin

Austin Javellana

From agents that tackle long-term goals to new tools for optimizing your Agentforce, Dreamforce 2026 was all about taking production agents to the next level.

A person holding a smartphone with a voice assistant interface on the screen, featuring a microphone icon and colored sound waves. The background is a softly focused indoor setting with muted green tones.

4 authors

Use the voice quality checklist to build agents that can detect, interpret, and respond to how humans communicate and actually talk.

Editors' Picks

1

2026 Holiday Predictions: A Unified Yet Fractured Journey

Caila Schwartz
2

What 2,000 Leaders Told Us About Winning With Agentic AI

Shibani Ahuja
3

The Online Trailblazer Community: Reimagined Together and Coming Soon to Slack

Gloria Ramchandani

Featured Series

Sales

Get insights, and streamline processes with the latest Sales trends, insights, and conversations.

See All Stories

WOman at desk with sales AI agent in business setting with icons on screen.

Erin Hueffner

Caylin White

Meet Hunter — the AI teammate that fills your pipeline while you focus on closing.

Illustration of the timeline of icons from lead to customer, on a gradient purple and blue background.

Erin Hueffner

Caylin White

A smart lead follow-up strategy is the difference between a closed deal and a missed opportunity — here's how to get it right.

Featured Voices

See how shared customers pair OpenAI's frontier reasoning with Salesforce context, orchestration, and governance to turn good answers into finished work.

Brett Bothe

Max Kiely

Most campaigns run blind to every other campaign hitting the same customer. Campaign Agent arbitrates across all of them, in real time, in the customer's favor.

Businesswoman walking with phone supported by AI agent in a city

Shibani Ahuja

The gap between companies winning with agentic AI and those stuck in pilot isn't speed. It's what they did before they hit launch.

Salesforce Staff

The Salesforce Partner of the Year Awards recognizes the partners who are transforming how our customers work, decide, and grow. The 2027 Partner of the Year Awards represent a completely redesigned recognition program…