With the shift toward mobile, apps were introduced to extend the functionality and increase the capabilities of mobile devices. With applications, whatever the user wanted to do could become a reality with the right app. Even a clever marketing slogan (“There’s an app for that”), is now an accepted truism — one that is becoming increasingly accurate with thousands of apps being added every day.
As of July 2015, Android’s Google Play featured 1.6 million apps available for download. The Apple App Store is not far behind with 1.5 million apps available, and other online app marketplaces are also showing a trend toward an increase in app ubiquity.
But while the majority of the apps on Google Play and other marketplaces are likely targeted toward the casual user (games account for 22.99% of all Apple App Store downloads — more than double the percentage of the next most-popular category) — an application marketplace dedicated to providing high-quality, business-focused apps is something that many industries lack.
Which is why Salesforce created AppExchange.
Officially launched in 2006, AppExchange has grown into the #1 business app marketplace in the world. In 2015, AppExchange celebrated its three-millionth download. With over 70% of Salesforce customers actively using apps created in, or acquired from, AppExchange, many successful businesses are happy to put their trust in an app marketplace designed to meet their needs. And, with Salesforce CRM capabilities already being used to perfect client/business interactions across a range of industries, Salesforce-optimized apps — which extend CRM while also improving other business processes — have the potential to revolutionize businesses both large and small.
As for the specific advantages of AppExchange, let’s take a look at a few:
AppExchange may not have the sheer number of apps available from consumer-focused marketplaces such as Google Play or Apple’s App Store, but when it comes to providing apps that build and improve CRM functionality, increase revenue, extend capability, and promote business success, AppExchange has almost everything a business needs.
So now when companies have an issue to address, there really is an app for that — thanks to Salesforce.
Summary: Salesforce wants to see your business reach new heights. As such, Salesforce offers a variety of tools designed to give you the competitive advantage you need. These tools make it possible for your business to develop a comprehensive CRM solution, improve its business performance, tighten its data security, enhance existing processes and systems through customization, and embrace innovation throughout your entire organization—all at a cost that is scalable to fit your budget.
Can Salesforce transform your business, too? You bet. Get a more detailed look at all the Salesforce advantages and their potential impact by reading our e-book — it’s completely free.
Questions? Our reps have answers. 1-800-667-6389