From driving fan excitement to transforming operations, LIV Golf is changing the game with AI agents powered by Salesforce. Fan Caddie personalizes engagement for fans, while Agent Caddie brings richness to live broadcasts during tournaments. Golf has never been more exciting.
Salesforce connects every fan interaction in real time, giving us the context to deliver the right message in the right channel at the right moment. With Agentforce, that context becomes true two-way engagement.
Nick ConnorSVP Tech, LIV Golf
With Fan Caddie, an AI companion powered by Agentforce, fans can follow their favorite teams and players in real-time, get shot-by-shot breakdowns during live tournaments, and watch instant replays from any hole—all without leaving the LIV Golf app. In addition, Fan Caddie personalizes ticketing, merch support, and content recommendations.
Agent Caddie transforms golf broadcasting with Agentforce by delivering predictive shot outcomes, contextual player statistics, and narrative cues that help commentators boost excitement during live tournaments. So whether you watch at home or in person, real-time, AI-powered storytelling enhances the experience.
Data 360 unifies fan, partner, and operational data enabling hyper-relevant engagement across every channel. Think personalized broadcast feeds, 24/7 agent-powered fan support, or recommendations on what to watch or what group streams to join.
Slack brings together limitless digital labor and human collaboration to power the operational engine behind LIV Golf events. AI agents help global teams coordinate across geographies and timezones, personalize local fan communities, and surface insights in an instant.
Hear how LIV Golf CEO Scott O’Neil and golf superstar Bryson DeChambeau use AI to bring fans closer to the sport they love.
Learn how Formula 1® is building an agent-first engagement system to handle outreach, save time, and improves service.
See how the WNBA’s fastest-growing team harnesses record demand and turn one-time ticket-holders into lifelong fans.
Take a closer look at how agent building works in our library.
Launch Agentforce with speed, confidence, and ROI you can measure.
Tell us about your business needs, and we’ll help you find answers.
