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Agentforce Marketing
Marketing Cloud Next
Put an agency of agents to work across your campaigns, channels, and workflows. From planning and creation to personalization and performance, agents handle the work behind every adaptive customer experience.
What is Marketing Cloud Next?
Marketing Cloud Next is an agentic marketing platform for the entire customer lifecycle. Humans work together with AI agents, your always-on brand ambassadors, to deliver adaptive customer experiences that grow customer relationships and revenue. Built for marketers and embedded across your workflows, agents execute, adapt, and optimize in real time. With unified data, workflows, and channels on a single platform, every interaction stays connected and continuously improves over time.
How can Marketing Cloud Next help your business?
Context to power agents
Agents are only as smart as the data behind them. Unify customer, campaign, and revenue signals into one trusted foundation, so every action reflects who the customer is and what your business needs.
Conversations that are two way
Every channel becomes a dialogue, not a broadcast. Agents listen, respond, and adapt in real time, turning campaigns into ongoing customer conversations.
Content creation at scale
Move beyond segment-based personalization. Agents create, adapt, and optimize content with personalization that scales with every interaction.
Campaigns that evolve
Static campaigns can’t keep up with real-time customer behavior. AI agents use customer and cross-channel signals to adapt journeys and guide the next best action across every interaction.
Meet Piper, the #1 AI SDR Agent
For decades, marketers have juggled clunky systems and limited SDR bandwidth to convert inbound buyers—leaving too much pipeline on the table. Now, in the era of agentic marketing, you have an AI SDR agent who can engage and convert all your inbound buyers across both the website and email inbox, 24/7.
What can Marketing Cloud Next do for you?
Understand customers & performance
Bring together customer, campaign, and revenue signals into a unified foundation that gives marketers and AI agents the context to identify audiences, optimize spend, and take action in real time.
Use Agentforce to help you create target audience segments in minutes. Simply describe the target audience you want to reach, and the agent translates your prompt into precise segment attributes across unified data, no SQL required.
Ask questions and uncover insights across unified performance data. Surface answers across campaigns, segments, and performance so teams can move from insight to decision without leaving their flow of work.
Orchestrate seamless experiences
Break through channel and organizational silos to turn one-way campaigns into connected conversations. AI agents carry context across every interaction to respond, route, and adapt in real time.
Make every channel conversational with AI agents that answer, recommend, and take action grounded in customer context. Grow revenue and drive loyalty across every interaction.
AI agents intelligently curate content, products, and recommendations as customers engage on your site, dynamically tailoring each experience to their needs in the moment.
Increase campaign effectiveness
Move beyond segment-based personalization with AI agents that create, adapt, and optimize content for every customer, channel, and experience. Deliver relevance at scale while accelerating output.
Deliver always-on content and product recommendations that reflect each customer’s needs and your business goals. Set the strategy, define the guardrails, and hand off execution to deliver personalized recommendations across every interaction.
Generate and deploy personalized promotions with simple prompts. Agentforce creates offers, drafts the messaging, and adapts details as conditions change, so you can launch faster with less manual work.
Maximize marketing impact
Extend your team's capacity with AI agents that plan, execute, and optimize work across functions and workflows. Delegate tasks across campaign setup, orchestration, analysis, and inbound or outbound engagement.
Describe your goals in natural language to generate end-to-end campaigns, including a brief, recommended audiences, journeys, and on-brand content across channels, all in a guided experience from idea to launch.
Use AI agents to surface underperforming ads across channels and pause them based on your thresholds. Get real-time recommendations on budget allocation and campaign performance to continuously improve ROAS.
Explore some of the use cases you can solve for with Marketing Cloud Next.
Conversational Experiences
Turn one-way campaigns into connected, two-way conversations across every channel. Real-time interactions adapt and carry context across the entire customer journey, powered by AI agents acting as your brand ambassadors.
Personalization at Scale
Drive ROI and CLV with personalized experiences, content, and conversations that evolve for every customer across any channel.
Grow Loyalty with Personalized Experiences
Deliver hyper-personalized loyalty offers, curated experiences, and automated rewards that build deeper brand affinity.
Agentic Demand Generation
Drive 24/7 pipeline with AI agents that prospect target accounts, qualify inbound demand, and nurture buyers into sales-ready conversations.
Tenth Edition State of Marketing Report
See the latest trends in AI, data, and personalization, based on insights from nearly 4,500 marketers worldwide.
Learn more about Marketing Cloud Next with free learning on Trailhead.
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Marketing Cloud Next FAQ
Marketing Cloud Next is a complete agentic marketing solution, natively built on Salesforce’s core platform. It’s designed to help you personalize the right moments and have two-way conversations across the entire customer relationship.
Marketing Cloud Next brings agentic marketing to life by giving every customer access to autonomous AI agents that act as always-on collaborators, generate segments in real time, adapt experiences to every individual, and deliver personalized answers in every channel—24/7.
Unstructured data is AI-ready with Data 360 to unify PDFs, videos, CMS, and more to power automation, real-time analytics, and Agentforce —turning content into a live knowledge base.
The end of one-way marketing is here. With Agentforce embedded across email, SMS, and web, “do-not-reply” messages become two-way customer conversations across channels and departments - connecting marketing with sales, service, and commerce.
Campaigns can now assemble and optimize themselves in Marketing Cloud Next. Deploy campaigns in hours, not weeks with always-on execution, performance monitoring, & real-time optimization based on the marketer’s goals and guidelines.
Agentic marketing uses autonomous AI agents to transform traditional channels into two-way conversations, and to be an always-on collaborator behind the scenes.
Unlike with standard automation where marketers manually set up every step, with agentic marketing, marketers define the strategy — such as “increase loyalty among at-risk customers” — and AI agents handle the execution. Agents create content, build audiences, personalize messaging, optimize performance, answer questions, and orchestrate handoffs between teams and channels.
The result? Not just faster outputs, but better outcomes. Instead of juggling tools, tweaking pixels, and chasing approvals, marketers get time back for what really matters: strategy, creativity, and driving growth.
Agentforce is a type of artificial intelligence (AI) application designed to execute specialized tasks to help marketers and customers. Agentforce for Marketing Cloud offers marketers pre-built skills to streamline key marketing tasks such as planning and creating marketing campaigns - Agentforce can help marketers create a brief, target audience segment, email and SMS content, build a customer journey in Flow, and even provide a campaign summary! For more specialized needs, marketers can create custom agents using Agent Builder.
Yes, you can see Agentforce Loyalty Promotion Creation in action here.
Marketing Cloud is available in all major regions, including AMER, LATAM, EMEA, ANZ, ASEAN, and Japan. In addition to US data residency, we offer local Data Cloud data residency in the following regions:
• Mumbai, India
• Jakarta, Indonesia
• Singapore, Singapore
• Sydney, Australia
• Zurich, Switzerland
• Tokyo, Japan
• Frankfurt, Germany
• Montreal, Canada
• London, United Kingdom
• São Paulo, Brazil
• Dubai, United Arab Emirates