Top 5 Sales Funnel Software Picks for 2025 — and How to Choose the Right One

The right sales funnel software can give your business a real edge — transforming prospects into customers. One AI writing assistant software tool, for example, could increase conversions to its upgraded plans by 80% using lead scoring based on artificial intelligence (AI).

AI-powered lead scoring is just the beginning. The best sales funnel software optimizes the customer journey at every stage, from increasing awareness of your company and its offerings to nurturing long-term customer relationships.

Not all platforms deliver the same results. Options promise everything from CRM integration to AI-driven insights. Choosing the right software isn't just a technical choice — it's a strategic decision that impacts your bottom line.

In this article, we'll explain what sales funnel software does, key features to look for, and how to pick the best sales solution for your business goals.

A sales funnel illustrates every step of the sales process, from when a prospect discovers your product or service to when they become a paying customer. It's a visual representation of the customer journey, showing how you start with a broad audience and potential customers drop off at each stage until you have a small group of buyers.

Use a sales funnel when you need to teach potential customers about your product or service as part of the buying process. Industries like ecommerce, software-as-a-service (SaaS), real estate, and consulting commonly use sales funnels. Sales funnels also help with qualifying leads. Instead of trying to sell to everyone, you can focus on the people who are genuinely interested in your products or services. If you're investing in ads or content marketing, a sales funnel helps you maximize your budget. Instead of pushing for a sale right away, you build trust and guide people toward a decision over time.

Manually managing a sales funnel can get unwieldy very quickly. Leads can slip through the cracks, updating customer information can be time-consuming, and sales analytics can become overwhelming. As your business grows, manually administering a sales funnel may become unsustainable.

With sales funnel software, you can have a clear view of your sales pipeline and help you hit your sales targets. With this kind of overview, you can see exactly where leads are dropping off, making it easier to be proactive rather than reactive.

When researching different sales funnel software options, here are some key features to consider:

• Dashboards: Sales dashboards provide a clear and intuitive visual representation of the customer journey. They also offer clear insights via KPIs that help you monitor performance and recognize trends.
• Analytics: Sales analytics tools track conversion rates, sales velocity, and customer behavior. This real-time reporting enables you to identify bottlenecks, optimize campaigns, and make data-driven decisions.
• Forecasting: Built-in sales forecasting tools provide valuable insights and predictions that inform decision-making and resource allocation. They also automatically handle repetitive tasks, such as follow-up emails, demo scheduling, and lead nurturing.
• Personalization: Instead of sending the same message to everyone, you can tailor communication and content to each customer's segmentation and behavior. With smart segmentation, you can tailor your messaging at scale. What used to take hours now happens in seconds for hundreds, or even thousands, of leads.
• Automation: Manage your workflow with digital labor that automates email sequences, tasks, and lead capture. This reduces manual work and minimizes human error, boosting efficiency across funnel stages.

Choosing the right sales funnel software for your business can be tough, but knowing how these tools are assessed can make the decision simpler.

The following list is curated from G2, Capterra, Gartner, and TrustRadius, all of which use a five-star system to score sales software based on user feedback, features available, and overall satisfaction. Each of the tools listed here has a minimum rating of four out of five stars, ensuring they're top contenders for the best sales funnel software.

Salesforce Sales Cloud is an AI-powered CRM that helps businesses track each prospect's journey through the sales funnel, from awareness to conversion. Reviewers note that the platform simplifies managing leads, contacts, and deals all in one place and is both powerful and customizable.

How it helps sales teams:

• Lead management: Manage prospective customers from their first interaction with your company to their first purchase. And with an assist from Sales AI, autonomous Agentforce Agents can help deliver value, address needs, and meet the expectations of your customers — all while closing quickly.
• Process automation: Sales automation uses technology to perform tedious human tasks — things like pulling deal information from emails and adding it to account records, or sending quotes for approval. When paired with AI, automated analysis can find red flags in opportunities in a pipeline based on deviations from expected KPIs, and deliver recommended actions that help reps and leaders keep sales on track.
• Analytics: Powered by AI, predictive analytics tracks patterns in the data you already have about your business, turning that data into powerful insights. For example, the data may show a customer who's on the verge of canceling your service and switching to a competitor. Predictive analytics gives you an opportunity to engage with that customer — and change their mind.
• Integrations: The platform enables integration with a wide range of helpful tools — applications like ActiveCampaign for advanced marketing automation, Slack for collaboration in real-time, and Jira for improved project management — enhancing your current sales management systems.

GetResponse is an email marketing platform that features a ready-made, automated sales funnel creator that helps businesses at all stages of the sales funnel. At the top of the funnel, it builds landing pages which help to capture leads, at the middle of the funnel, it offers email marketing automation, and at the bottom of the funnel, it provides ecommerce integration. Reviewers appreciate its easy integration with other systems and its affordable price point.

How it helps sales teams:

• Lead management: Acting like a lightweight CRM plus marketing automation system, GetResponse offers a variety of tools to capture, organize, nurture, and convert leads.
• Process automation: The platform's Autofunnel tool offers ready-made, customizable funnels that handle the whole sales process — from attracting leads to closing sales — with all the necessary pages, emails, and integrations already connected. It also allows users to create automated workflows triggered by user actions.
• Analytics: Provides analytics and insights into the performance of your sales funnel.
• Integrations: Offers more than 170 ready-made integrations. Custom integration is available through the platform's open API.

Kartra is an all-in-one marketing and sales automation platform that combines sales automation, marketing tools, and payment processing. It offers a drag-and-drop funnel builder, allowing users to visually map out the entire sales process. Reviewers note that the platform has a comprehensive set of tools and a user-friendly interface.

How it helps sales teams:

• Lead management: Customizable lead capture forms with various templates and fields allow you to gather the necessary information from potential customers.
• Process automation: The platform streamlines end-to-end sales funnel automation by combining visual planning tools, customizable templates, and workflows to sell more efficiently with less manual effort.
• Analytics: Provides real-time funnel analytics, traffic and conversion tracking, and detailed reporting on different campaign aspects.
• Integrations: Facilitates integrations with various third-party platforms, allowing users to connect the platform with other tools, streamlining workflows and improving efficiencies.

HubSpot is an AI-powered CRM platform for marketing, sales, customer service, and content management. It also offers tools to track leads, manage deals, and automate tasks. Reviewers value its comprehensive design and wide range of customization features.

How it helps sales teams:

• Lead management: Streamlines lead management with tools for capturing, nurturing, and converting leads through automated workflows. It also includes features like lead scoring and personalized sales workspaces.
• Process automation: Workflows automatically move leads through the funnel based on predefined criteria. This triggers actions like email sends, task assignments, and deal updates.
• Analytics: Provides visibility into each stage of the funnel, offering insights into conversion rates, lead response times, and revenue forecasting.
• Integrations: Allows integration with more than 100 apps and web services, eliminating silos and keeping data consistent across the customer journey.

Designed for small businesses, Leadpages is a platform that allows users to create high-converting landing pages without needing to know how to code. It provides tools to turn leads into paying customers and enhance sales forecasting. Reviewers say the drag-and-drop editor is intuitive, and the landing templates are well-designed.

How it helps sales teams:

• Lead management: The platform captures contact information through high-converting landing pages, pop-ups, and forms. Then, it automatically sends those leads to your CRM or email marketing system for nurturing and follow-up.
• Process automation: The platform offers limited process automation and instead relies on third-party integrations to handle advanced workflows.
• Analytics: Shows how well metrics like conversion rates, traffic sources, and A/B test results perform at each stage of the sales funnel. By monitoring these metrics, you can identify bottlenecks and take action to ensure prospects move smoothly through the funnel.
• Integrations: Offers integration with a wide range of marketing, sales, and automation tools to help build sales funnels.

Sales funnels have come a long way since E. St. Elmo Lewis developed the AIDA model (awareness, interest, desire, and action) in the 19th century. Today's sales funnel software goes far beyond a simple inverted triangle, offering integrated tools for automation, analytics, personalization, and real-time engagement.

Here are three key features to look for when selecting your software:

AI has revolutionized the once-modest sales funnel in myriad ways — and if you’re looking for sales funnel software, this should be your first consideration. Digital labor that’s native to the best platforms will help with countless tasks — automatically monitoring pipeline health, flagging at-risk deals, and prioritizing efforts to improve win rates.

These platforms use AI-powered predictive analytics to identify trends, highlight opportunities, and alert reps about stalled deals. They automate lead qualification and prospecting. AI can also assist with sales engagement, generating tailored recommendations for next steps. Coaching and training tools fueled by AI can improve sales pitches, helping reps close deals faster.

If you’re looking for the best of the best in sales funnel software, you want CRM to be native to the platform you choose. With the CRM’s centralized data, the platform integrates sales, marketing, and service data to provide a comprehensive view of the customer journey.

When fueled by AI, a platform’s built-in CRM helps with pipeline management by tracking conversions, identifying gaps, and optimizing sales strategies. CRM dashboards provide real-time insights that offer actionable metrics for better decision-making.

The ability to tailor interactions with customers is an essential feature to look for in sales funnel software. Personalization builds trust by showing that you understand your customer’s unique needs, while creating customized content increases engagement. Offers that are tailored to a specific customer are more likely to capture a prospect’s attention — and drive action.

Personalization also improves conversion rates by addressing a customer’s individual pain points, guiding leads more effectively through the sales funnel. Finally, a tailored approach makes customers feel valued, increasing satisfaction and loyalty.

The right sales funnel software doesn't just move leads through the pipeline — it helps you truly understand your customers. And when you know exactly who you're selling to, you can refine your sales plan and drive real results.