All-in-one CRM suites built for small business growth.
Start seeing value on day one. Bring sales, service, marketing, commerce, and Slack into one connected hub, with AI built in to help you work faster and stay organized.
Start seeing value on day one. Bring sales, service, marketing, commerce, and Slack into one connected hub, with AI built in to help you work faster and stay organized.
Small businesses like yours are cutting down on manual work, getting a clearer view of their customers, and realizing results.
Source: 2024 Salesforce Success Metrics SMB Highlights. Data is aggregated from 1,100+ customers across 9 countries.
How a fast-growing wellness startup won deals and kept teams aligned with connected tools.
Learn how the team found Pro Suite easy to set up and quick to get started with, and guided onboarding helped them see value right away.
See value from day one with solutions built to grow with you. Get up and running quickly with guided setup and built-in support. Automation and AI handle the busy work, so you have clear visibility to make confident decisions as your business grows.
The free, foundational CRM with sales, service, and marketing tools for up to 2 users — plus built-in AI.
The CRM that brings your business together, with marketing, sales, service, and commerce — plus AI that helps automate work as you grow.
The CRM you can customize with advanced automation, AI, and insights — built to scale for complex needs.
Hit the ground running fast with out-of-the-box CRM tools all in one place, for free.
See how Salesforce CRM can help your small business succeed today.
A CRM suite is a comprehensive customer relationship management (CRM) system that integrates multiple business functions, such as sales, customer service, and marketing into a unified application. Instead of having your data scattered across sticky notes, personal inboxes, and spreadsheets, a CRM suite brings your sales, marketing, and customer service tools under one digital roof.
The AI features scale alongside the business. Free Suite includes embedded, click-based AI that instantly generates record summaries and drafts customer emails. Upgrading to Starter Suite or Pro Suite unlocks a conversational AI assistant. Users talk directly to this assistant using natural language prompts to read, summarize, and update customer details. The advanced suites also feature built-in AI that analyzes video call recordings to create accurate meeting transcripts.
Growth for a small business isn't just about getting more customers; it's about managing them better without burning out. A CRM suite for small business helps you scale by:
Yes, Salesforce offers a Free CRM Suite for up to two users. Small businesses can get started in minutes with simple setup and guided onboarding. Free Suite provides core tools to help teams stay organized, including account and contact management. Teams also gain access to case management for service and an email builder for marketing. Free Suite features built-in AI to help automate routine tasks – all at no cost. Users can leverage this AI specifically for email drafting and record summarization.
Salesforce provides three distinct CRM suites tailored to different business needs, all featuring built-in AI:
Salesforce CRM Suite pricing starts at $0 USD for up to two users a month with Free CRM—ideal for teams seeking a low-cost CRM. Next is $25 USD per user per month for the Starter Suite. Pricing varies based on the plan level, features, and number of users. Explore options to find the best CRM for your small business on our pricing page.
An all-in-one CRM suite allows small businesses to scale operations while spending less. Instead of piecing together disjointed software, teams manage sales, service, marketing, and commerce in a single application. Built-in AI handles the busy work – like drafting customer emails and summarizing video meetings – so employees can do more in less time. Because the entire system requires zero setup, leaders focus on accelerating growth rather than managing complex IT integrations. For example, a small retail team can use an all-in-one suite to instantly sync customer data between their online storefront and their service desk to resolve cases faster.
Our CRM Suites are quick and easy to set up. They include simplified setup, step-by-step guidance, and data import tools. Small businesses can start seeing value on day one — making it one of the easiest CRM options for growing teams.
Yes, Salesforce CRM Suites unify sales, service, and marketing capabilities in one CRM platform. Features like email marketing, case management, and customer service capabilities make it a complete CRM solution for small businesses.
Both Starter Suite and Pro Suite provide small teams with a unified system for sales, service, marketing, and commerce, along with a conversational AI assistant. The primary difference lies in the level of customization. Starter Suite is ideal for businesses that need a complete, out-of-the-box platform to manage operations and run multi-email nurture campaigns. Pro Suite is built for growing companies with complex sales cycles. It unlocks advanced pipeline visibility, process automation with flows, and the ability to build custom objects. For example, a scaling B2B company might choose Pro Suite to test new workflows in a secure sandbox environment and integrate third-party apps.
Small teams often see the highest return on investment from a CRM. When you have a tiny team, every minute counts.
You likely need a CRM if you're experiencing any of the following:
There is zero setup required for any of the CRM suites. Salesforce builds AI directly into the workflows small businesses already use. Companies do not need to hire expensive consultants or manage complex data integrations. For example, a small service team can log into the system on day one and immediately ask the AI assistant to summarize open customer cases.