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Media

Take the Proven Path to Media Success

Run Your Business on the Industry Standard: Salesforce CRM

Salesforce CRM delivers sales and marketing success for premier companies in advertising sales, publishing, agency management, events, and entertainment—leaders like NBC Universal, CNN Networks, Dow Jones Newswires, Google, InterActiveCorp, and The Wall Street Journal. And the list grows longer every day.

Why? With our cloud computing model, Salesforce CRM and the Force.com platform produce phenomenal results fast—with no risk, and no capital investment in software, hardware, or IT maintenance. Just a full suite of proven tools that:
  • Build pipeline and drive media sales
  • Keep your customers loyal and happy
  • Enable faster, smarter decisions 

Unleash Your Media Sales Teams’ Full Potential
More than any other solution, Salesforce CRM is the tool that media sales reps and managers love, because it’s so easy to use and adapt. It’s renowned for streamlining processes like lead tracking and opportunity management, so sales teams in newspaper circulation, ad sales, events, and publishing can spend more time selling and close deals faster. You can further enhance productivity with specialized CRM features for ad booking, royalty rights, and event management.

Build and Strengthen Customer Loyalty
Whether your business is print, online, broadcast, gaming or other new media, it’s a challenge to keep customers loyal. This is where Salesforce CRM gives you the edge. Your reps can provide better answers faster, with fewer clicks. You can empower customers with a self-service portal. Instantly scale to offer efficient, accessible service through new channels, including any mobile device. And create an online community to keep your customers engaged and involved.

Empower Smart Decision-Making
Salesforce CRM gives sales executives moment-to-moment insight into everything happening throughout their organization. With customizable dashboards and reports plus real-time analytics, you can track and assess critical sales metrics such as top ad packages sold, performance to budget, top RFP’s, rep activity and level of influence, agency volume, and win rates. The result is smarter and more agile decisions.