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AI Agents for Ecommerce

Meet the agents transforming ecommerce.

From product discovery and checkout to merchant operations and B2B reorders, Commerce Cloud AI agents work around the clock on any storefront, with enterprise-grade trust and data protection built in.

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Personalize every shopping experience with Carter, the Shopper Agent.

Carter knows exactly what you're looking at. By reading page context in real time, like product, category, or cart, Carter gives relevant answers instead of generic chat replies.

Shoppers can compare products side by side right inside the conversation, creating a faster path to the right decision.

Brands get full control over Carter's look. Re-skin the chat window, buttons, and UI components beyond default branding to match your storefront.

Increase basket size by surfacing complementary or higher-value product suggestions at key moments such as PDP and in the cart.

Cross-Sell and Upsell example in the shopper agent

Show up wherever shoppers are browsing with Commerce Connect.

Enable shoppers to seamlessly discover and buy products directly on surfaces like the Gemini app and Google Search, including AI Mode. With UCP-powered checkout, you stay the merchant of record and keep payments, orders, and customer data on Commerce Cloud.

Seamlessly power discovery and show up accurately on ChatGPT. Sync your catalog and manage field mappings right from Business Manager, so shoppers see current pricing, availability, and product details in every conversation.

Boost productivity and impact with the B2C Merchandising Agent.

Accelerate catalog management and improve product discoverability with AI-powered category suggestions. You get complete flexibility to refine assignments and designate primary and secondary categories.

AI-driven, natural language experience utilizing the latest help resources to provide contextual guidance on every page in Business Manager. Access deep-linked guidance through a persistent side panel that stays open as you complete tasks.

Use agentic sequencing to prioritize products based on real-time business goals.

Agentic sorting rules to prioritize products

Use natural language prompts (e.g., “Boost high-margin items with low inventory”) to create boost and bury rules instantly.

Boost high margin items with low inventory chat

Power personalized AI-experiences for buyers.

Empower B2B buyers with a consumer-grade experience, allowing them to easily find, purchase, or reorder products with pre-negotiated pricing. The whole order now closes inside the chat: reorder, confirm, pay at contract pricing — in WhatsApp or SMS. No portal, no handoff.

The back-office agent comes to B2B: tell it to boost or bury products in search, spin up new products, or manage buyer accounts — done in conversation, not clicks.

Image depicting an agent assisting a b2b merchandiser

Boost conversions with AI-powered data analysis. Merchandisers gain insight into shopper behavior and top-selling products, discovering what shoppers often buy together. They can use AI to take action to improve store performance, grow customer lifetime value, and achieve business goals.

Image of a Salesforce dashboard for Alpine Group with the Intelligence and Product tab open. Screen shows Top Product Categories. A side chat window is open with Agentforce recommending actions to fix return issues.

Accelerate launch and feature velocity with the Agentic Developer Toolkit.

Empower developers and admins to manage end-to-end commerce operations through coding agents like Claude, Codex and Copilot. Execute storefront setups, triage order failures, investigate bot attacks, inspect site performance, and generate business reports without leaving your AI environment.