Social Media Marketing

Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media in your marketing, customer service, and sales organizations. Harness social conversations to listen, analyze, publish, and engage with your customers, on a 1:1 basis.

  • Listen and analyze.

    Analyze conversations from over 650 million different sources across the globe. Discover what consumers are saying about your brand, your products, and your competitors. Understand which topics are generating interest and where the most influential conversations are happening — then use that information to inform your marketing decisions. Plus, with Social Studio you can monitor consumer sentiment to stay ahead of potential crises and evaluate new product and service offerings.

  • Plan and publish.

    Social Studio empowers your team to plan, execute, and track compelling social media marketing campaigns. Source content from our ecosystem of partners or integrate with your own digital asset management system to seamlessly pull existing creative into social campaigns. Customize and craft your content while protecting your brand with configurable approval rules and a full audit trail. And with Social Studio, managing social strategy, tailoring social campaigns, and driving social awareness across distributed teams is easy — just identify the highest engaging content and share it with different product, regional, or brand teams.

  • Engage and connect.

    Behind every tweet, Facebook post, or status update is a customer — and it’s your job to engage, in a timely, responsive manner with compelling content. Social Studio gives you the tools to monitor what people are saying on your brand’s owned social channels and participate in conversations about any topic across the social web. And with our social automation engine, organizing discussions is easy. You can automatically label, classify, and assign posts in order to route and prioritize work across teams – connecting with social customers easier than ever before.

  • Salesforce Customer Success Platform is social.

    Social Studio extends social listening, analysis, content marketing, and engagement across the Customer Success Platform. Marketers can run social campaigns, engage with customers, and use social insights to drive marketing decisions. Service teams will surprise and delight customers with social customer care. Sales teams can find and connect to new customers faster with social lead generation.

  • Take your social strategy mobile.

    In today’s 24/7 mobile world, you can execute your entire social strategy from the palm of your hand — from analyzing the results of product launches to approving time-sensitive content to monitoring your social campaigns in real-time. And you can easily coordinate strategy across regional, product, or brand teams.

  • Showcase your social presence.

    The Social Media Command Center helps brands create a social nerve center across multi-screen displays, providing live, up-to-the-minute details about what’s happening on social media.

  • Drive social advertising results at scale.

    The platform of choice for agencies and advertisers, Social.com helps you create highly effective social advertising campaigns that drive real business results from your ad spend. 

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