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Resource CenterAnalyst Research
Welcome to the salesforce.com research center. Whether you're a prospective customer in search of an independent review or an existing customer looking to make the most of your subscription, you'll find valuable information in the research reports, white papers, and web seminars below
Salesforce Answers the Call for TELUS
In this Nucleus case study, find out how Canadian communications leader TELUS achieved a remarkable 280% ROI with Salesforce in just 4 months—increasing profits and reducing marketing costs in the process.
ROI CASE STUDY: Ryder Integrated Logistics
Learn how Ryder deployed Salesforce to automate and centralize its sales processes—achieving payback in just 1 week, and an astonishing annual ROI of 5158%.
Consulting in the Cloud: The Emerging SaaS Consulting, Product Development, and Outsourcing Ecosystem
As SaaS gains popularity within large enterprises, IT consulting and systems integration
firms must rise to the occasion, in order to retain and expand their role as trusted advisors. Read
this AMR Research report to learn how SaaS gives rise to new service opportunities in product
development, support, and hosting.
Salesforce SFA in the Leader's Quadrant
Salesforce SFA is in the leader's quadrant of the Gartner Magic Quadrant Report for Sales Force Automation, 2008. Register now to access this Gartner research.
The New Desktop: Top-Drawer Vendors — 2008
A select group of vendors are paving the way with desktop and productivity technologies. Read this insightful white paper by industry expert Paul Greenberg to which explores the strengths and weaknesses of each vendor.
Gartner Puts Salesforce.com in the Visionaries Quadrant
Register here to discover the new vision for customer service success. Read Gartner’s 2008 Magic Quadrant for Customer Service Contact Centers report that positions Salesforce Call Center in the Visionaries Quadrant.
Strategic Advice: Generate Ideal Leads to Boost Sales
Register now to access Gartner’s research and best practices from market leaders and industry experts. Find out how an easy-to-use, online sales force automation and customer relationship management application can significantly boost sales.
Phil Wainewright: Innovation Management in the Web Era
Learn how to inspire, capture, and harness the power of ideas to increase business success—with the same intuitive Web 2.0 techniques people use everyday to book travel, download music, and share interests.
Frost & Sullivan: Service & Support at the Speed of the Customer
Read this illuminating white paper to learn how Salesforce Service & Support solutions transform customer support.
Marketing Finds It's A-Game
Find out how you can use on-demand marketing solutions to optimize every stage of the marketing lifecycle. Check out this Beagle Research white paper and learn how to tackle your toughest marketing challenges using on-demand solutions from the AppExchange. Please register below to download this white paper:
The Right CRM Metrics for Your Company
Register now to read, “The Right CRM Metrics For Your Organization,” a Forrester Research report that outlines the four steps to defining a value-based CRM plan and reveals how an easy–to-use CRM solution can help you achieve success.
Download your Complimentary 2008 CSO Insights Report Here
Discover the deal-winning power of Sales Intelligence—and see how the leading on-demand CRM solution puts it to work.
Sales and Marketing Performance Trends for Small & Medium Business
Download your Complimentary CSO Insights Report Here
Discover the hottest trends in Small Business Sales and Marketing—and see how the leading
on-demand CRM solution can put these trends to work for you.
Forrester's Trends 2007: Customer Relationship Management
Based on data from hundreds of firms, this complementary, must-read report by Forrester Research, highlights how innovative companies are
Top 6 Trends Driving CRM Success
Watch a live Webinar featuring Forrester Research to get a leg up on the competition in 2007.
CRM to Go: Take Your Business on the Road
Leading firms are embracing mobile CRM to improve productivity, increase CRM system adoption, and enhance the customer experience. Hear from customers successfully running on a wireless solution, and find out how you can benefit from improved service, increased efficiency, and shorter cycle times.
Five Steps to Improving the Customer Self-Service Experience
Wendy Close, Salesforce.com's CRM Success Expert, presents five key steps for creating great customer self-service experiences. Joining Wendy are Sheryl Kingstone, Director of Customer-Centric Strategies for Yankee Group, and salesforce.com customer Steve Petrofsky, VP of Support Services at m-Qube.
Gartner Magic Quadrant for Enterprise Application Servers, 2Q08
Salesforce.com placed in the visionaries quadrant of Gartner Enterprise Application Server Magic Quadrant 2Q08. Register now to access this Gartner research.
Technology Audit: Force.com, Unlimited Edition
This research note by Butler Group examines the Force.com platform. In the Group’s opinion, the Force.com development platform helps close the loop between non-technical business users and IT departments, boosting the benefits of Salesforce. The platform also helps move customers beyond CRM and fosters an environment for innovation and ecosystem growth.
SaaS Demand Set to Outpace Enterprise Application Software Market Growth
Gartner forecasts that software as a service will have a compound annual growth rate more than double the growth rate for total enterprise software through 2011. This research note examines the growth of software as a service and offers insights for IT and business managers.
Overcoming the Hassles of Traditional CRM Applications by Leveraging Software-as-a-Service
This content-rich whitepaper for IT and business unit decision-makers discusses eight ways
on-demand solutions generate a faster ROI at a lower TCO than legacy applications.
Register below to download the report now and learn how to overcome the hassles of
traditional CRM applications by leveraging software-as-a-service.
Customer Relationship Management Software: True Cost of Ownership
In-house installations of applications such as CRM are inherently wasteful. The three-year total cost of ownership for the Web services CRM software model Salesforce.com offers, is roughly half that of the on-premise-based model. In fact, the three-year total for Salesforce.com is approximately the same as the first year expense for Microsoft CRM. Learn the facts about the total cost of ownership for CRM solutions including a comparison of Salesforce.com versus Microsoft CRM.
On-Demand Versus On-Premise: Are There Performance Differences?
Find out what CRM experts are saying about the differences between on-demand and on-premise CRM systems. See how they compare in terms of performance, implementation time, total cost of ownership, adoption rates, and overall customer satisfaction.
On-Demand: The New Face of Contact Centers
In the new Datamonitor report, "On-Demand: The New Face of Contact Centers," you’ll learn what, how, and why an on-demand solution like salesforce.com's service and support application can significantly strengthen your customer service organization and bring benefits.
Salesforce.com Gives SaaS a “Wealthy” Boost
Read what AMR Research has to say about salesforce.com's exciting new Wealth Management Edition. Designed for stock traders and financial advisors, the service provides a blend of CRM functionality, with a dashboard for financial news and data.
The Tale of Two Salesforce.coms: Application and Platform
This IDC Insight reviews salesforce.com's user conference, Dreamforce '06, held in San Francisco
October 8.11. Specifically, it discusses the rapidly evolving AppExchange and the implications of
this evolution on salesforce.com's business and relationships with partners.
Register below to download your copy of IDC's analysis "The Tale of Two Salesforce.coms:
Application and Platform," compliments of salesforce.com.
salesforce.com Sets Its Sights High With Force.com
Find out what the CRM experts at AMR Research are saying about Salesforce.com's Winter '07 release and Force.com, a ground-breaking platform for customizing and integrating CRM, as well as developing and deploying brand-new applications. Download this research report by AMR Research, compliments of salesforce.com.
Salesforce.com's Sandbox: A New Reason to Go On-Demand
Sandbox should cause companies not already using Salesforce.com — or other on-demand applications for that matter — to consider on-demand. Development and testing has long been a matter of the lesser of two evils: build a costly parallel environment or risk disruptions to the live environment by testing in it. Sandbox offers a third way that is relatively low cost, shortens product cycle times, makes developers more productive, and lets them spend more time thinking about solutions than disruptions.
Introducing Salesforce Unlimited Edition
Learn how to achieve unlimited success with Salesforce Unlimited Edition. Also, discover how AppExchange, the salesforce.com on-demand enterprise platform, removes much of the complexity of software development, operation, and maintenance, enabling you to extend on-demand success across your entire enterprise.
Force.com and AppExchange: Winter '07 is Here and IT Looks Interesting Again
Research firm The Sageza Group, recently wrote: "It is clear that Salesforce.com has now become so much more than simply a supplier of CRM applications as a service. Indeed, the company is now keen to position Salesforce.com as an information management company, and in many respects this is a fair description." Read more of The Sageza Group's analysis of salesforce.com's Force.com, AppExchange, and Winter '07 release, compliments of Salesforce.com.
Salesforce.com's AppExchange: Win, Win, Win
See how salesforce.com is broadening its users' experience by providing an on-demand applications marketplace while giving partners a powerful delivery model for their own on-demand applications. Download your free copy of the Nucleus white paper — Salesforce.com's AppExchange: Win, Win, Win.
AMR Research On Marc Benioff and the Future of Software
If you want to see where the software market is headed in terms of technology and community, take a look at this analyst research report by AMR Research, compliments of salesforce.com.
Case Study: How BakBone Used AppExchange to Build Three New Apps to Take Its CRM Investment to the Next Level
Find out how BakBone Software, Inc. used AppExchange from Salesforce.com to build three new applications within its existing Salesforce environment. See why this innovation in application development and deployment earned Salesforce.com a 2006 CRM WizKids award.
AppExchange: Salesforce.com's Next Big Bet
Find out how the AppExchange could provide salesforce.com with the catalyst to build the industry's next major ecosystem. See how salesforce.com customers, developers, and partners are using the AppExchange as an on-demand, eBay-style marketplace to build, deliver, and share new business applications.
Creating Applications with Force.com Platform
Discover how the AppExchange lets you create, customize, integrate, and share on-demand applications over the Internet—all without purchasing or installing software. Find out how to start creating applications for the AppExchange so you can be part of the on-demand revolution.
On-Demand Service and Support
Learn about the key issues driving change in customer service. Read deployment case studies that show how an on-demand service and support application can help relieve the increasing pressure placed on service and support departments.
Will Salesforce.com Become the Microsoft of the On Demand World?
Summit Strategies President and Chief Research Officer, Tom Kucharvy, examines salesforce.com's strategy to become the world's leading software-as-a-service (SaaS) aggregator and the owner of the de facto operating environment of the on-demand world.
