Campaign Management

Execute Effective Campaigns and Bring in High Quality Leads

Achieve unprecedented marketing automation throughout your organization with Salesforce’s marketing campaign management features. Through a single application, marketers can effectively plan your marketing spend, manage all your initiatives and campaigns, and analyze performance and results.

Market Segmentation

Create targeted campaigns by segmenting your audience based on attributes such as demographics or product interest then send specific messages and offers for each group. Use a built-in wizard to easily add contacts and leads to lists right from within campaigns.

Campaign Analysis

With marketing campaign management, you can track, analyze, and optimize multiple campaigns such as trade shows, direct mail, advertising, and promotions so that all marketing efforts are focused on the most effective campaigns.


Revenue Tracking

Identify marketing activities that generate the most sales revenue by directly tying every sales dollar back to its campaign source. Campaign managers can analyze detailed analytics to track revenue and measure campaign success.

Express Follow-Ups

Easily determine which prospects require follow-up contact after a campaign and define the appropriate actions.

List Management

Export campaign lists in multiple data formats for seamless hand-off to direct mail houses and partner agencies. With Salesforce List Management, you can also create targeted, effective marketing campaigns with list management tools for segmenting, exporting, and analyzing lead lists.