Analytics

Justify Your Marketing Spend with Real ROI Calculations

Salesforce's easy-to-use marketing analytics tools help managers analyze the impact of their marketing campaigns, determine which activities generate the most revenue, and measure and demonstrate the results of marketing spending.

Campaign Effectiveness

Get real-time insight into the success of your marketing campaigns by tracking them from lead generation through to closed sales. Use Salesforce’s web analytics tools to measure and track online search marketing campaigns and Google campaigns. With Salesforce’s Search Marketing Integration, you can also to gain complete visibility and control over your search engine marketing campaigns, such as Google AdWords.

Win-Loss Analysis

Use predictive analytics to stay on top of past and emerging competitive trends and identify the key issues that are costing you sales deals. You can then use this information to help you prioritize product enhancements and target your marketing strategies to overcome objections.

Reporting and Charting Tools

Create and customize reports on the fly and add custom, highlighted charts with easy-to-use wizards.


Demographics

Market demographics are a vital component of any marketing analytics campaign. Identify customers and prospects by key demographics and spot changes in customer and prospect behavior as well as purchase trends by industry, size, geography, and more.

Custom Report Formulas and Highlighting

Create mathematical formulas to aggregate and perform calculations on raw data within Salesforce. and avoid exporting to spreadsheets for detailed calculations. Highlight exceptions and out-of-range values to assist in quick identification of anomalies and trends in large amounts of data.