LIV Golf is changing the game with Agentforce, our powerful AI platform. It allows the league to personalize fan engagement like never before, streamline operations, and enhance storytelling across every channel.
With Agentforce, we’re bringing the power of AI technology to the forefront of sport, creating a more connected and engaged future for our fans, players, and the fantastic game of golf. Our partnership with Salesforce marks a major step forward.
Denise TaylorHead of Product and Technology, LIV Golf
Agentforce powers digital assistants that will let fans ask real-time questions, navigate ticketing, and shop with personalized AI support. It will also enhance LIV Golf’s 'Any Shot, Any Time' player cam, providing instant access to video from any hole.
Data Cloud unifies fan, partner, and operational data enabling hyper-relevant engagement across every channel. Think personalized broadcast feeds, 24/7 agent-powered fan support, or recommendations on what to watch or what group streams to join.
Agentforce for Slack brings limitless digital labor and human collaboration together to power the operational engine behind LIV Golf events. AI agents help global teams coordinate across geographies and time zones, personalize local fan communities, and surface insights in an instant.
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