What Is a Commerce Cloud?

Customer expectations for ecommerce experiences are higher than ever. AI-powered assistance that’s genuinely intuitive and helpful. Immersive, interactive shopping experiences. Smooth transitions between different channels. Fast delivery and transparent communication.

As technology advances and continually raises the bar for what’s possible, 64% of business leaders say meeting customer expectations is harder than ever. A future-proof, scalable commerce cloud is the necessary foundation for business success in the future of commerce.

Commerce Cloud, now known as Agentforce Commerce, is a robust, digital commerce platform designed to support every stage of the ecommerce process and exceed customer expectations, whether your business model is B2C or B2B, and no matter what industry you’re in. Commerce Cloud offers a complete solution suite for a successful online business, laying the foundation for wide-ranging commerce needs — from customer-facing digital storefronts to back-end architecture and order management.

Commerce Cloud enables you to quickly launch commerce experiences, grow faster, and reach more customers.

Higher conversions. Lower operational costs. More efficiency. These goals have always been paramount for commerce teams. But now that we’ve entered a new era of shopping fueled by generative AI and agentic commerce, businesses need the right ecommerce tech stack to meet the moment.

Commerce Cloud provides three major benefits to help businesses keep pace:

Modern commerce requires a complete, consistent, and accurate view of all your data — whether it’s details about your myriad sales channels or information about your customers. Commerce Cloud gives you a holistic, unified view of the entire customer journey, from the moment a shopper discovers a product to the final sale and post-purchase support.

Teams need to access all customer data in one place to build meaningful relationships and foster customer loyalty. As part of the Salesforce Agentic Enterprise, Commerce Cloud connects data across all customer-facing departments—including sales, service, and marketing. This helps break down silos and ensures that all your teams gain complete visibility and a deeper understanding of shopper behavior and preferences. With a unified view, teams can create timely, relevant, and personalized commerce experiences.

Commerce Cloud's unrivaled scalability, built-in tools, and seamless integration capabilities help businesses move quickly and efficiently. Ready-to-use templates, reference architectures, and customizable components enable teams to build and launch online stores faster.

In the hyper-competitive battle for shoppers, companies must be able to make changes to their ecommerce sites at the drop of a hat. For example, a retailer’s ecommerce site needs to reflect seasonal events such as a new marketing campaign, a special Fourth of July showcase, or an ad hoc promotion, such as a flash sale based on excess inventory. These are often time-sensitive shopping windows, and ecommerce success hinges on delivering timely, relevant and personalized content. Commerce teams can’t afford to wait days or weeks for a developer to make these changes, which is what most sites require.

With easy to use capabilities for merchandisers and marketers, Commerce Cloudenables teams to quickly create and manage engaging customer experiences with clicks, not code

Commerce Cloud powers the world's largest brands, and that requires high-availability infrastructure engineered to handle massive traffic spikes. The fastest way to lose trust with your customers? Slow load times and an unresponsive site. Whether it’s the holidays or a flash sale, Commerce Cloud is built with stability, massive global scale, and robust security measures so that your business is available 24/7, especially during peak times.

Commerce Cloud has a long history of trust and reliability, and carries compliance certifications for even the most stringent markets like healthcare and financial services.

Commerce Cloud provides a comprehensive set of tools to manage and optimize the entire commerce journey.

Beyond the storefront, Commerce Cloud helps you manage the entire post-purchase experience with an integrated Order Management system. This system handles:

• Inventory tracking and management
• Order support and customer service integration
• Route optimization for faster and more cost-effective fulfillment and shipping
• Customer access to self-service features for tracking and returns

Rather than relying on third-party tools that often require clunky integrations and constant syncing, Commerce Cloud’s native OMS brings your inventory, orders, customer data, and fulfillment together under one roof. This means real-time visibility across your operations, fewer errors, and a dramatically smoother workflow from sale to delivery. Orders are routed more intelligently, stock levels are automatically updated, and customer service teams can respond faster with all the information they need at their fingertips. Beyond operational efficiency, the cost savings are significant—no extra software fees, no expensive integrations, and far less time spent on technical upkeep.

Commerce Cloud was built for cross-functional work, because commerce doesn’t happen on an island. A built-in data connector unifies Commerce, Marketing, Service, Sales, and more, so you get a full picture of every customer. This makes it easier to target them with the right product at the right moment, and turn product discovery into sales. The power of a commerce platform connected with the rest of your business is realized through practical, cross-team applications:

• Customer Service Teams: Service agents can review a customer's unified profile, check order status, and even process purchases or returns on the customer’s behalf—all from a single, connected platform.
• Sales Teams: With features like one-click re-ordering automated through the system, sales representatives are freed up to focus on closing new and larger deals.
• Marketing Teams: Customer data is leveraged to tailor promotions, personalized content, and other interactions to the unique preferences of every shopper, improving engagement and conversion rates.

By unifying all these functions, Commerce Cloud ensures that every touchpoint a customer has with a brand is coordinated, intelligent, and designed for long-term loyalty.

Your business will never outgrow Commerce Cloud

Some commerce platforms are inflexible and necessitate an ever-increasing tech stack, especially as your business grows and you want to enter new markets, expand your catalog, or adjust your business model. Commerce Cloud is architected to grow with your business, handling increased demand while empowering innovation and expansion — without needing to replatform or rebuild systems.

Based on the document's objective—to serve as an authoritative, evergreen explanation of Commerce Cloud for business leaders—the conclusion should concisely summarize the platform's value proposition (unified data, efficiency, trust) and reiterate its role as a future-proof foundation for digital commerce.

Unrivaled scalability and ease of global expansion

Commerce Cloud is designed for international commerce with seamless localization, multilingual support, multisite management, and more. Instead of wrangling multiple platforms, you can expand into new markets and regions easily, using a single platform instance. Out-of-the-box capabilities make it easy to manage multiple sites while maintaining uniformity across each. The platform, along with a global team of commerce experts, help you minimize risk, cost, and technical complexity.

A single platform connects digital and physical commerce

Digital channels proliferate, but in-store shopping is still a valuable part of the customer journey. In fact, 41% of purchases are expected to take place in physical stores in 2026. Customers might research, compare, or reserve products online, but the final step of trying on, picking up, and purchasing often happens in physical stores. Commerce Cloud helps your business create seamless handoffs through features that enable high-converting experiences like buy online, pick up in-store and innovations that allow customers to shop your store-level inventory online.

Commerce is changing fast and competition is steep. Businesses need a modern platform that unifies customer and business data, leverages generative AI to increase efficiency, and provides unrivaled scalability and trust. Commerce Cloud empowers both B2C and B2B organizations to accelerate growth and exceed customer expectations.