One of the most underrated advantages in ecommerce: Collaboration with marketing. When commerce and marketing teams work in disconnected silos, the result is confusion, finger-pointing, and missed opportunities. But when tools enable transparency and teams operate from a single source of truth, work is harmonious, customer experiences are top-notch, and revenue grows. This quiz will help you gauge just how connected your ecommerce and marketing platforms actually are.
Instructions: Below is a list of capabilities enabled by deep integration between commerce and marketing systems. For each capability you currently have, tick the box. At the end of the quiz, we’ll give you a score.
How to Score It:
12-16 checks: Congrats! Your marketing and commerce systems are in harmony. Data flows both ways and your cross-functional teams can easily collaborate to create relevant, personalized customer journeys. Real-time, on-site shopping behavior informs your marketing segmentation and messaging. Likewise, marketing signals and metrics can be leveraged by commerce and merchandising teams to make better decisions about your site experience and customer journeys.
8-11 checks: Looks like you have a solid foundation, but a few integration improvements could unlock major performance gains. Review your assessment to determine where gaps exist, and where to focus your optimization efforts for maximum impact.
Below 8: You’re probably leaving revenue, insights, and customer loyalty on the table. The best place to start is to identify your biggest pain points and develop a wishlist of capabilities that would make the biggest impact.
Start by tracing the full customer journey and identifying where silos between marketing and commerce are causing the most issues or inconsistencies. Prioritize capabilities that solve your highest-visibility problems that affect both customer experience and operational efficiency. Need some guidance? Get in touch with an Agentforce Commerce specialist to come up with a gameplan to truly integrate your commerce and marketing systems.
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Marketing and commerce platforms recognize the same customer across all touchpoints and channels: web, mobile, email, in-store, and more. Behavioral data from your commerce platform (like browsing and purchase history) can be combined with engagement data from your marketing platform to gain a full 360-degree view of your customer.
Your marketing platform ingests relevant data from your commerce platform, and vice versa. You don’t deal with frequent sync errors or missing data between commerce and marketing systems.
Customer, product, and order data are synced instantly across marketing and commerce systems. Marketers, merchandisers, and IT teams have access to real-time data, so they can make decisions based on current trends, like product performance and customer interactions.
Critical commerce events like "add to cart", "purchase", and "wishlist" are tracked consistently across both systems. Likewise, commerce and merchandising teams have access to marketing data, like ad performance, campaign attribution, and email engagement metrics.
Marketing journeys can be triggered by commerce milestones, such as first purchase, second order, or churn risk. Marketing can create audience segments based on purchase and browsing behavior (like top spenders, dormant customers, abandoned carts, and more).
Commerce data (like purchase history, product views, or cart activity) feeds into marketing platforms to deliver personalized product suggestions via email, SMS, push notifications, or on-site.
A customer's purchase triggers a personalized post-purchase journey with smart product suggestions.
You can automatically pause or adjust marketing campaigns when stock runs out, helping customers avoid frustrating out-of-stock experiences.
Marketers can confidently tie their efforts to revenue. They can utilize both engagement and revenue metrics to plan budgets and optimize campaigns.
Teams can attribute sales to specific marketing and ecommerce channels (such as email, SMS, and social).
You don’t rely on importing and exporting spreadsheets between platforms. Data is consistent between marketing and commerce dashboards, reducing errors and redundant work.
You have clear visibility across the entire customer journey, from first impression to final purchase. You can easily determine which marketing touchpoints lead to conversions (and which don’t).
Your marketing teams can send personalized back-in-stock, price drop, and abandoned cart messages based on real-time behavioral events that happen on ecommerce channels.
Customers receive cohesive messaging and experiences whether they shop online, in-store, or through mobile. Product details, pricing, and inventory are synced between your commerce and marketing platforms.
You can use real-time customer behavior and product data to create dynamic, context-aware interactions, like tailored landing pages depending on which ad a shopper interacts with on social media.
Emails, ads, and on-site experiences adjust based on browsing, cart, or purchase history.