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What is Conversational Commerce?

Conversational commerce is the use of messaging apps, chatbots, and voice assistants to make customer interactions and transactions smoother. It provides quick, personalized service, blending communication and commerce for a seamless customer experience.

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Conversational commerce FAQs

Conversational commerce integrates chat-based platforms and AI to facilitate purchases and customer interactions within messaging apps, chatbots, or voice assistants.

It enables customers to discover products, ask questions, receive recommendations, and complete transactions through natural language conversations.

Benefits include enhanced customer engagement, personalized shopping experiences, 24/7 support, increased convenience, and improved conversion rates for businesses.

Popular platforms include WhatsApp, Facebook Messenger, WeChat, Slack, and integrated website chatbots, often powered by AI and natural language processing (NLP).

AI enables chatbots to understand complex queries, provide relevant product suggestions, automate responses, and learn from interactions to improve service quality.

It transforms customer service by offering instant support, resolving common issues quickly, and personalizing interactions, freeing human agents for complex queries.

It is particularly effective for businesses seeking to offer personalized, immediate customer interactions and streamline the purchasing journey within messaging channels.