Increase Conversion and Optimize Operations with Modern Point-of-Sale

The role of brick-and-mortar retails shops has changed. When customers enter a retail shop, they now expect the same hyper-personalized, intuitive, convenient experiences they’ve become accustomed to online. Shoppers notice when a store is outdated. Can your customers return online purchases in-store, or reserve items online to pick up at a nearby location? Do you offer the convenience of mobile checkout? Can your staff view customer profiles to offer truly personalized assistance?

These are the standout experiences that differentiate your brand and boost in-store conversion. But many brands are held back by outdated point-of-sale (POS) systems and disconnected technologies that weren’t built for omnichannel retail. With a modern POS system that’s connected to your digital channels, you can bridge the gap between online and in-store shopping and create memorable, cohesive experiences for your customers.

With Retail Cloud Modern POS, store associates gain real-time access to inventory, customer, and order data. Now, in-store staff can provide stellar service with experiences like mobile-first checkout and smooth mixed-cart transactions (in-store and online, all in one). This unified point-of-sale system can also improve store operations with capabilities that enable you to turn stores into fulfillment centers. The best part? You can do it all with a single app.

Here’s a deeper look at how Retail Cloud POS can connect in-store and digital shopping, and improve store productivity and revenue.

• Most retailers (81%) say inefficient processes and technology drain store associate productivity.
• The store associate role is getting broader, encompassing much more than just sales activities and managing the register. 72% of associates’ time is now spent on activities unrelated to checkout
• Associates log into up to 11 different systems per day to complete tasks.

Increasing store productivity is a top priority for retail leaders.

With just one app, Retail Cloud POS unlocks so many ways to deliver personalized, high-converting interactions with in-store customers:

Endless aisle capabilities offer real-time inventory visibility. Are you out of a specific item a customer wants to purchase? With endless aisle, store associates can easily check product availability across multiple store locations as well as the virtual catalog, so they can still make the sale. This granular transparency helps associates provide personalized, proactive assistance and increase customer satisfaction.

The BOPIS module gives associates access to real-time order and inventory data, and allows them to manage order status, prepare items in advance, and ensure timely handoffs. Customers can place orders online and collect them in-store at their convenience, bridging the gap between digital and physical channels. Ultimately, this capability improves inventory accuracy, reduces fulfillment costs, and delivers the flexibility today’s shoppers expect.

With BOFIS, associates can take immediate action on online orders, ensuring prompt fulfillment right from the heart of the store. This functionality also helps balance inventory across physical and digital channels and reduces shipping costs by allowing you to fulfill orders from nearby stores rather than distant warehouses.

With this capability, associates receive an immediate alert when a customer reserves an item from their specific store. Staff simply locates the item, marks it as reserved, and completes the sale when the customer arrives. The best part: Inventory is updated automatically and the system recognizes the specific store location where the purchase was made. ROFIS connects online browsing with in‑store purchasing, improves inventory accuracy, reduces lost sales, and ensures a seamless experience that delights the shopper while driving conversion.

This function enables in-store associates to process exchanges using inventory from other store locations or the online catalog. This prevents lost sales and increases customer satisfaction, and it’s a powerful way to unify inventory, maximize sell-through across channels, and turn a potential disappointment into a loyalty-building interaction.

Consider this: A customer who has only ever shopped on your website walks into one of your physical locations for the first time. She’s unsure about which size she typically wears in your apparel, and the line for the fitting room is long. Usually, this scenario would result in a missed sale. But with clienteling capabilities on a modern POS, you can find the customer’s size based on her past online purchases — and she can head straight to checkout. Clienteling gives store associates the ability to:

Sign up New Customers

Associates can easily sign up new customers and capture their information directly in the POS system.

Search Customer/Account

Associates can search customer and account information, including purchase history, wishlists and contact details.

View Customer Profiles
Associates can view comprehensive customer profiles (including online loyalty profiles), enabling a deeper understanding of individual customers.

Product Recommendations

Empower every staff member with instant access to recommendation features. Retail Cloud POS can suggest similar items if a customer wants an alternative, and the app can also display other items in a collection to maximize upsell potential.

AI-Based Voice Search

With over 30 voice commands, Retail Cloud POS offers a concierge-driven experience for store associates. By simply speaking a command aloud, associates can access customer profiles, send texts, view available products, add notes to profiles, and check store analytics. For example, staff can say, “Shoe me all our yellow floral dresses” and Retail Cloud POS will display items on the screen. This offers true convenience for customers and significantly speeds up many store operations processes that would typically take hours.

Convenient, mobile-friendly point-of-sale

Mobile devices have transformed the way consumers shop and the way retailers shape in-store customer service. With the convenience of mobile-friendly POS, store associates can quickly diminish long lines. The ease of a portable checkout enhances the in-store shopping experience and provides a level of differentiated sophistication.

Increased efficiency of store operations

With Retail Cloud POS, you can consolidate inventory management, sales transactions, and customer insights into a unified platform. This eliminates redundant tasks, reduces human errors, and accelerates data processing. The system’s intuitive interface empowers store staff to swiftly handle transactions and access up-to-the-minute product details.

Peace of mind with offline mode

Retail shops operating on most legacy point-of-sale systems require stable internet connectivity at all times, or they risk falling offline and losing sales. That scenario can be particularly damaging during high traffic periods, like the holiday season. Retail Cloud POS gives brands peace of mind with offline mode, ensuring business continuity even during downtime or intermittent connectivity. Offline mode ensures a stress-free store and saves sales by accepting orders, creating customer accounts, and taking payments despite network issues.

Easy configuration for global retailers

Retail Cloud POS was built with global businesses in mind. The POS system is fully localized to support various tax and fiscal requirements in over 20 countries. It accommodates different languages and can be configured to support English, French, Italian, German, Spanish, Portuguese, Korean, Japanese, Cantonese, Dutch, Swedish, and Finnish.

A modular platform built on microservices and APIs

Retail Cloud Modern POS runs on a microservice architecture, giving businesses greater flexibility. Merchants can deploy, update, change, scale, and even roll-back applications without impacting the functionality of the rest of the system. This ensures your tech stack can be tailored around the unique needs of your customer base and provides resilience against downtime