Set the new standard for shopping. Salesforce unveils Contextual Commerce.
Read the blog.Spring 2026
Agentforce Commerce Innovations
Our newest release gives retailers and B2B businesses everything they need to turn conversations into conversions. With unmatched global reach, enterprise scale, and Unified Commerce — you get everything in one place. No expensive apps or add-ons needed. That’s Agentforce Commerce.
See what’s new across our entire commerce portfolio.
See how guided shopping turns every conversation into a conversion.
Guided Discovery
Transform product discovery into a dynamic conversation. Steer shoppers to the perfect item faster with AI-guided discovery questions generated from your product catalog and attributes. Agentforce preserves context and shopper intent, adapting responses to deliver the most relevant recommendations.
Launch Locations
Capture every opportunity to engage shoppers with new entry points for your shopper agent. Launch your shopper agent at opportune moments throughout the shopping journey, like when a shopper is using the search bar or viewing a PDP, to boost customer satisfaction and drive conversion.
Conversion Analytics
Prove ROI and fully understand how your shopper agent drives business growth. Go beyond basic attribution with comprehensive analytics in B2C Commerce to measure the agent's influence across the entire conversion funnel — from product discovery to cart additions and final order revenue.
Promotions & Coupons
Traditional checkouts are not the only way to get a good deal. Shoppers can apply discounts and coupons and check out with digital wallets like Apple Pay and Google Pay directly in the Agentforce chat.
Drive more revenue with unified data and AI.
Contextual Search
Enhance product discovery and improve search relevance with intuitive understanding of shopper queries. Contextual search interprets the meaning and context of a shopper’s questions, moving beyond basic keywords. Natively built into B2C Commerce, it saves you the additional cost, complexity, and maintenance overhead of messy external integrations.
Commerce and Marketing Journeys
Turn campaigns into conversations into conversions with unified data and a simple set up for connected Commerce and Marketing flows. Drive customer loyalty with out-of-the-box templates for abandoned cart notifications, post-order notifications, and a unified consent model to expand your subscriber base.
Agentic Merchandising
Accelerate productivity with personalized workflows and intelligent automation across the product lifecycle. Offload manual tasks and gain contextual insights — starting with boost & bury, sorting rule creation, and dynamic product recommendations — enabling your merchandisers to focus on high-impact strategy.
Increase revenue and buyer satisfaction.
Request for Quote
Empower authenticated buyers to request a quote directly from the cart without leaving the storefront, and let your sellers share quotes as carts. Drive conversion on high-value complex purchases by enabling buyers to initiate negotiations or approvals without leaving the storefront.
*Requires Agentforce Revenue Management
Dynamic Attribute Based Configuration
B2B dealers and distributors can now sell self-service complex goods within a dynamic attribute-powered configurator.
*Requires Agentforce Revenue Management
Digital Subscription Bundles
Leveraging B2B Commerce and Agentforce Revenue Management, seamlessly sell digital subscription bundles to increase basket size and buyer ease of use. Bundle frequently purchased together digital services to drive recurring revenue.
*Requires Agentforce Revenue Management
Pricing Extensibility
Customize pricing rules by integrating custom fields into your pricing procedure. Extend the standard Commerce context definition to add your custom account and product attributes, such as loyalty status or product capacity. Map these attributes to the pricing context so they’re available for use in your pricing procedure.
Lower fulfillment costs and make your service center more efficient.
Agentic Order Routing
Use intelligent, agentic skills to dynamically resolve order fulfillment exceptions. Empower operations managers with automated decision-making tools that optimize fulfillment paths and ensure every order meets customer delivery promise.
Agentic Order Support
Drive service center efficiency and cut costs with agentic Order Support skills embedded directly into your Agentforce Commerce Innovation experience. Offer self-service order status, cancellation, and returns on any channel.
Delivery Estimation Enhancements
Increase conversions with personalized delivery promises based on inventory availability, sourcing locations, and carrier transit times. Cut costs by automatically identifying the closest fulfillment location to minimize splits and delivery time. Increase revenue and conversion rates by displaying estimates on the product page and at checkout.
Increase store associate and developer productivity.
Android Compatibility
Brands can now run inventory management on Android devices, using existing back-of-house hardware to reduce training costs and speed up deployment.
Efficient Cycle Counts with RFID
New RFID-powered cycle counts in Point of Sale make inventory management faster, more accurate, and less labor-intensive.
Unified Product Catalog with B2C Commerce and POS
Achieve a single, unified product catalog experience where all data is managed in Business Manager. Reduce product inconsistencies by accurately syncing product data between ecommerce and stores.
Expanded Fiscalization
Point of Sale now supports fiscalization in new markets, ensuring compliance with local tax regulations and enabling secure, efficient operations.
Join us for Connections.
Two days. 270+ sessions. And only one place to meet up with fellow marketers and commerce pros to explore innovations and set the standard for a new era of shopping. Join us in Chicago and on Salesforce+ for #CNX26.
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