Two dashboards to check timeslots assigned to resources and a prospective client’s stage in the buying process, respectively.

Light Up Fiber Subscriber Experiences

Grow and manage your subscriber base — from marketing, to build-out, to sales and retention — on a single platform. Use this powerful fiber CRM to generate more leads and improve subscriber retention by starting the conversation before build and managing it throughout the subscriber lifecycle.

Leading brands sell smarter with a CRM built for fiber operators.

Lumen
KCOM
Gigapower
Jurassic Fibre

Find and sign up the best fiber customers.

Marketing Cloud for Communications

Create a complete view of every customer and prospect so you can market smarter and personalize every customer touchpoint with connected and integrated data — from across your business and operational support systems.

A list of sources available for the data stream and a dashboard for web engagement mappings.

Quickly understand what your data is telling you when you unlock the power of fully native analytics in your CRM workflows with CRM Analytics and Tableau. Surface customer and demographic data to determine market opportunity and know where to build next.

 A map with new build locations highlighted.

Improve customer conversions with simple, drag-and-drop tools to help you create personalized fiber marketing journeys. Make marketing easier and smarter with automated AI triggers that send prospects highly targeted messages, at the right time, in the best channel.

Drag-and-drop tools to create personalized fiber customer marketing journeys.
A list of sources available for the data stream and a dashboard for web engagement mappings.
 A map with new build locations highlighted.
Drag-and-drop tools to create personalized fiber customer marketing journeys.

Optimize the fiber sales experience.

Communications Cloud

Convert prospects into subscribers with easy self-service order portals built on a communications-industry-specific product catalog. Rapidly create and deploy branded experiences with guided interactions that work across devices and channels with OmniStudio.

A self-service portal highlighting available internet plans.

Sell faster with trusted AI for sales built directly into your CRM. Arm sellers with both predictive and generative AI to inform and assist them throughout the sales cycle. Automate sales processes, build stronger relationships, and guide sellers to close with Einstein.

A chatbot providing assistance to a customer.

Efficiently manage the sales lifecycle of single family and multi-unit building sales with standardized contract management and automated approval processes. Contract Lifecycle Management brings both contract creation into the sales process and lets you create standalone contracts.

A prospective client’s stage in the buying process.

Deliver perfect orders with a catalog-driven approach that allows for real-time visibility into the order delivery and fulfillment process. Preempt delays and fallouts to prioritize attention to at-risk orders and AI-suggested rectifications to help fallout managers take action quickly.

A bubble chart to measure the likelihood of delay.
A self-service portal highlighting available internet plans.
A chatbot providing assistance to a customer.
A prospective client’s stage in the buying process.
A bubble chart to measure the likelihood of delay.

Deliver efficient and personalized service from onboarding to retention.

Service Cloud and Slack

Optimize field service deployments to onboard new subscribers faster. Organize agents by availability and skill to pick the ideal candidate for each appointment and boost dispatcher productivity. Deliver the right information to improve first-time fix rates on the go with a dynamic mobile app.

A dashboard to check timeslots assigned to resources and a field service mobile app view.

Deflect cases and resolve issues faster with intelligent chatbots. Get started quickly with an intuitive point-and-click interface that lets you build and launch bots in minutes. Automate routine requests, guide customers through next steps, or route them to the right agent.

A customer self service account portal containing account summary and chatbot guiding the customer.

Improve agent productivity and customer satisfaction with relevant knowledge article recommendations that appear directly where your agents work. Help agents resolve customer cases efficiently by recommending articles that were attached to similar cases in the past.

A customer self-service account portal.

Improve agent productivity and collaboration with Slack. Solve cases, address incidents, and complete field service requests faster by swarming. Transform case resolution processes with automated workflows. Get a complete view of your swarming metrics with out-of-the-box reports and dashboards.

Text bubbles showing conversations on Slack channels.
A dashboard to check timeslots assigned to resources and a field service mobile app view.
A customer self service account portal containing account summary and chatbot guiding the customer.
A customer self-service account portal.
Text bubbles showing conversations on Slack channels.
A Salesforce avatar beside a screen displaying icons and other design elements.

Build your perfect customer-centric fiber BSS with our help.

Get in touch today and our experts will guide you through the process, step by step:

  • Choose the right Communications Cloud edition
  • Add products/features needed, if not already included
  • Customize the final results with apps, service, support

Get started faster with partner apps and experts.

Learn more about the #1 fiber CRM from Salesforce for free on Trailhead.

Fiber CRM FAQ

Salesforce for Communications is the #1 AI CRM for fiber BSS packaged, configured, and purpose-built to integrate and access shared customer data, built-in predictive and generative AI, and communication-specific process automation, ensuring low costs, increased productivity, and efficient growth.

Salesforce for Communications offers a fiber CRM and a complete suite of solutions for every step of your subscriber lifecycle - across marketing, sales, order delivery, and service. Every solution has AI and automation built in. Customers reap ROI faster and improve customer experiences.

Think about your main challenges and business goals. Get to know how Salesforce can help enhance your fiber BSS across marketing, selling, order fufillment, and customer service. Then, sign up for our free Trial Org to see how Communications Cloud can help your business.