Leadership Messages

Salesforce Values

Our five core values — Trust, Customer Success, Innovation, Equality, and Sustainability — create value for our customers and world. Our values guide everything we do as a company and as individuals, from how we work with our stakeholders to how we show up in our communities.

Trust

We build trust through the integrity of our people and our technology, transparency, and ethical leadership. We’re dedicated to creating trusted relationships, staying accountable to our stakeholders, listening deeply to our employees, and delivering on our commitments.

Customer Success

Through trusted relationships, we earn the privilege of guiding our customers to achieve extraordinary things. We are our customers’ most important and relevant partner, guiding them to success in the ever-evolving digital economy.

Innovation

We innovate together, with new solutions, products, and releases that help our customers connect with their customers in whole new ways and reimagine their business for the world of artificial intelligence (AI), where humans with agents drive success, powered by AI, data, and action. We apply a beginner’s mind, creativity, and continuous learning to create visionary products that are easy, integrated, scalable, and global.

Equality

We are all active allies striving to create a more inclusive workplace and advance equality for all. We believe in the fundamental human rights of all people.

Sustainability

We drive systemic change to help every organization achieve net zero carbon emissions and become nature positive. We boldly address the current climate emergency, bringing the full power of Salesforce to accelerate the world’s journey to net zero.