Intellectual Property

Absent explicit written authorization from Salesforce, the following uses of Salesforce’s trademarks and copyrighted works are strictly prohibited.

Company, Product, Service, or Website Name

You may not incorporate any of Salesforce’s trademarks or copyrights, or any recognizable portion of any of Salesforce’s trademarks or copyrights, into your company name, app name, product name, service name, website or domain name, social media handle, taglines, or any other source-identifying materials.

Use of Copyrighted Content

You may not use or display any of Salesforce’s content, including images, text, audio, video, or media in any other format, for any purpose, including for use with non-fungible tokens (NFTs), blog posts, or videos.

Advertising, Marketing, and Promotional Material

You may not purchase any of Salesforce’s trademarks as an ad word or keyword from any search engine, social media forum, or other online venue. You may not use any of Salesforce’s trademarks or copyrighted material in advertising, marketing, or promotional materials.

Typestyles & Fonts

You may not use typestyles or fonts for your company name or product name that look like those of Salesforce’s trademarks, copyrighted work, or stylizations. You may not use logos, designs, or stylizations that incorporate design elements of, or look similar to, logos, designs, or stylizations of Salesforce’s trademarks.

Alteration or Modification of Marks

You may not alter or modify any of Salesforce’s trademarks in any way.

Screenshots of Non-Software Products

You may not use or display screenshots of any content from any website, blog, Trailhead, Salesforce+, credentialing program, testing program, or any non-software offering from Salesforce or any of its affiliates including, but not limited to, MuleSoft, Slack, and Tableau.

AI Data Models

You may not use or scrape any trademarks, content, or data of Salesforce or any of its affiliates, including but not limited to MuleSoft, Slack, and Tableau, for the creation or training of AI models or tools, including but not limited to machine learning models, generative models, deep learning models, and artificial neural networks.

Disparaging Uses

You may not use any of Salesforce’s trademarks or copyrighted works in a way that is defamatory, libelous, obscene, unlawful, or otherwise disparaging or in any way that would dilute, tarnish, or otherwise conflicts with Salesforce’s ability to use and/or enforce its rights in its trademarks or copyrighted works, even if such use is under a license.

Use of Confusingly Similar Marks & Translations

You may not use any trademark or service mark that is likely to be confused with any of Salesforce’s trademarks in your company’s name, product or service name, publication title, conference title, website name, domain name, social media handle, or other source-identifying material or otherwise give the impression of affiliation with or endorsement by Salesforce (e.g., a name or brand that may be viewed as being a part or extension of a Salesforce trademark “family”). You may not use abbreviations or translations of any of Salesforce’s trademarks.

Acknowledgment Before Use

Before using any of Salesforce’s trademarks or copyrighted works, you must carefully review these Guidelines. By downloading, using, or displaying any of Salesforce’s trademarks or copyrighted works, you warrant and acknowledge that you have read these guidelines in full and agree to abide by them and further acknowledge and agree to the following:

1. Salesforce is the sole owner of its trademarks and copyrighted works.
2. You warrant that you will not interfere with Salesforce’s ownership or rights in its trademarks or copyrighted works anywhere in the world.
3. You may not transfer the rights granted in these Guidelines to anyone else.
4. Any goodwill derived from your use of Salesforce’s trademarks or copyrighted works inures to the benefit of Salesforce.
5. Unless otherwise specified in a separate agreement, we may modify or revoke any right to use or display Salesforce’s trademarks or copyrighted works at any time in our sole discretion.
6. These Guidelines are not intended to be an exhaustive list of Salesforce’s rights in its trademarks and copyrighted works.
7. We make no warranties with any permissions we grant of Salesforce’s trademarks or copyrighted works.
8. Salesforce will not be liable for any damages arising from using Salesforce’s trademarks or copyrighted works according to these Guidelines, whether direct, indirect, incidental, special, consequential, punitive, exemplary, or otherwise.
9. Salesforce reserves all rights in its intellectual property, including rights not expressly described in these Guidelines.

Referring to Salesforce in Text

You may use Salesforce’s word marks in plain text to accurately reference our company, products, or services, as long as your use does not risk confusion about our involvement or relationship (or lack thereof). The following guidelines must be followed:

1. Salesforce’s trademark must not be a part of the offering’s name or other branding (such as logos or tag lines).
2. Salesforce’s trademark must be less prominent than the offering’s name.
3. Referential language must be used as the prefix to accurately explain the inclusion of Salesforce’s trademarks. For example “compatible with,” “runs on,” “built on,” or “integrates with” are accepted referential phrases when such statements are true.
4. Your use of Salesforce’s trademark must not risk creating an impression of endorsement, sponsorship, or false association with Salesforce or any of its products or services.
5. A trademark attribution notice must be included within the credit/end section of the publication providing adequate notice of Salesforce’s ownership of its trademarks. Acceptable attribution statement language can be found in the “Usage Guidelines” section below.

Examples: [OPEN BLADE CONTENT]

Product Integration & Compatibility Diagrams

We are especially proud to work alongside our developer community to expand the Salesforce ecosystem. If you are a developer or have a product or solution that is interoperable, integrated, or compatible with a Salesforce product in some way, you may use Salesforce’s appropriate product logo solely within a diagram, flowchart, or similar graphical design to accurately illustrate how your product, service, or solution works with the Salesforce product, provided the following guidelines are followed:

1. Salesforce’s trademark must not be the most prominent logo in the diagram and must be less prominent than your offering’s branding.
2. Your use of Salesforce’s trademark must not risk creating an impression of endorsement, sponsorship, or false association with Salesforce or any of its products or services.

Screenshots of Software

Screenshots of Salesforce’s software are permitted solely for educational tutorials or to demonstrate how your product integrates with Salesforce’s, provided the following guidelines are followed:

1. Don’t alter screenshots, except to resize or to redact sensitive information.
2. Don’t use screenshots that contain third-party content without the permission of the third party.
3. Don’t use screenshots that contain an image of an identifiable individual or other personally identifiable information.
4. The screenshot must accurately portray how the product works.
5. The screenshot and the context in which it is shown must be clear as to whose product it is.

Links

You may link to Salesforce’s content as long as you do not commercialize the links.

Written Agreement with Salesforce

If you are a Salesforce partner, authorized reseller, developer, community group leader, MVP, certified professional, vendor, workforce development organization, Trailhead Academy institution, or Salesforce Ventures company and have been provided specific permission to use or display Salesforce’s trademarks or copyrighted works within your licensing or other written agreement with Salesforce, you are permitted to use and display only those of Salesforce’s trademarks and copyrighted works specifically referenced in your agreement, and you must follow the terms outlined in your specific agreement. If you wish to use or display any of Salesforce's trademarks and/or copyrighted works not specifically referenced in your agreement, reach out to your Salesforce contact.

You may have received additional guidelines outlining prohibited and permitted uses of Salesforce’s trademarks and copyrighted works, including written requirements for the size, typeface, colors, and other graphical characteristics of each, such as those found on Brand Central. Any such additional guidelines merely supplement and do not replace these Guidelines. Furthermore, these guidelines supplement any written agreement you may have with Salesforce.

Below are additional guidelines for specific relationship categories:

Partners:

• Partners may use their appropriate partner badge, which must be kept up to date. Partners should refer to their partnership agreements and partner branding guidelines (Salesforce’s can be found on this Partner Community page).
• If you have any questions, reach out directly to your Partner Account Manager (PAM).

Resellers:

• Resellers should refer to their agreement(s) for their specific brand guidelines and creative assets.
• If you have additional questions, reach out to your Salesforce contact.

Community Group Leaders and MVPs:

• Salesforce MVPs and Trailblazer Community Group Leaders should refer to the MVPortal and CGL Portal for their specific brand guidelines and creative assets.
• If you have additional questions, please email trailblazercommunity@salesforce.com.

Certified Professionals:

• Salesforce certified professionals may use the credential designation and associated logo they earned in accordance with the Program Terms for Learning and Credential Programs, where additional information may be found regarding its use.

Trailhead Academy Institutions and Workforce Development Organizations:

• Trailhead Academy institutions and workforce development organizations may use the official logos made available to them and should refer to their agreements for guidelines. If you have any questions, reach out directly to your Salesforce contact.

Vendors:

• We typically do not provide endorsements for our vendors. However, if you have a Salesforce contact that would strongly champion you, we will review. Please reach out to your contact for next steps.

Academic Publishers:

• Academic institutions and publishing companies who want to use Salesforce’s content, such as charts or white papers, for educational uses should contact Salesforce Public Relations for information.

If you fall into one of the authorized use categories listed above, you must follow these guidelines when using Salesforce’s trademarks, along with any others provided that are specific to your use.

Appropriate Attribution Language

The following attribution statement must accompany any use of Salesforce’s trademarks:

“[insert Salesforce trademark] is a trademark of Salesforce, Inc.”

Example:

• “Heroku is a trademark of Salesforce, Inc.”

The following attribution statement must accompany any use of Salesforce’s copyrighted works:

“[insert Salesforce’s copyrighted work] is a copyright of Salesforce, Inc.”

Example:

• “ The diagram of Tableau’s offerings is a copyright of Salesforce, Inc.”

Use Trademarks as Adjectives

Our trademarks are meant to be used as adjectives and may not be used as nouns or verbs. Using a trademark as a noun or verb can dilute our trademark and weaken its ability to serve as a source identifier for our products and services. As much as practicable, you should use Salesforce’s trademarks as an adjective followed by the generic category name of the product or service.

Example:

• “Digitally transform your organization and build cutting-edge apps using the Salesforce platform.”

Proper Spelling and Stylization

Use our trademarks in the correct spelling and format as they appear on our company websites where written in plain text. Even if a trademark is written in lowercase in its logo, it should start with a capital letter when written in plain text.

Examples:

• Heroku (capital H)
• MuleSoft (capital M, capital S)
• Quip (capital Q)
• Salesforce (capital S, lowercase F)
• Slack (capital S)
• Tableau (capital T)

Distinguish Trademarks in Text

When referencing any of Salesforce’s trademarks in text, you must distinguish them from the surrounding text by capitalizing the first letter in each word of the Salesforce trademark.

Examples:

• “The Salesforce AppExchange marketplace is a great resource for finding apps that integrate with Salesforce products.”
• “ The Tableau Data Management offering helps deliver trusted, self-service analytics by scaling data automation.”

Last Updated: June 12, 2023

The notification process outlined here is consistent with the process suggested by the Digital Millennium Copyright Act (DMCA) (the text of which can be found at the U.S. Copyright Office website, http://www.copyright.gov). Here is a summary of the process:

1. If anyone believes that material on a Salesforce-hosted website or service infringes their copyright or trademark rights, that person may send us a written notice as described below.
2. If we receive a valid notice, we will remove or disable the allegedly copyright-infringing material.
3. We will attempt to notify the user who posted the allegedly infringing material by sharing the notice with them. That user then has the right to request that the material be re-enabled. If they properly make such a request, we will re-enable the material unless and until the two parties jointly ask us to remove it or a court orders us to remove it.

• Only the owners of a copyright or trademark (or the authorized representative of the owner) can report a suspected infringement to us.

• If you are not the owner (or the authorized representative of the owner), you cannot report a suspected infringement to us.
• If you believe that any content on a website infringes another party's copyright, you should advise the copyright owner directly.

• In any event, if you believe that a user is infringing your copyrights or trademarks, we strongly urge you to contact the user directly.

• You may be liable for damages, including court costs and attorneys’ fees, if you materially misrepresent that content on a website is copyright infringing.

When in doubt, you should consult an attorney.

We need your help finding the allegedly infringing content and we need to be sure that we are doing the right thing by removing the content. We therefore require the below details in your notice, in line with the DMCA:

Your Copyright or Trademark: Sufficient detail about the copyrighted work or trademark that you own or represent.

1. Allegedly Infringing Material: The URL or other specific location on our website or service that contains the material that you claim infringes your copyright or trademark, with sufficient detail for us to find and identify it.

2. Statement of Good-Faith Belief: A statement by you that you have a good-faith belief that the disputed use of the copyright or trademark is not authorized by the owner, its agent, or the law.

For example: “I have a good-faith belief that use of the materials described above as allegedly infringing is not authorized by the owner, its agent, or the law.”

3. Truthfulness & Ownership Statements: A statement by you that the information contained in your notice is accurate and that you attest under the penalty of perjury that you are the copyright or trademark owner or that you are authorized to act on the owner's behalf.

For example: “I swear, under penalty of perjury, that the information in the notification is accurate and that I am the copyright/trademark owner or am authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.”

4. Contact Information: Information reasonably sufficient to permit Salesforce to contact you, such as your name and your address, telephone number, and/or email address.

5. Signature: An electronic or physical signature of the person who owns the copyright/trademark or of the person authorized to act on the owner’s behalf.

Your notice can be sent to our copyright agent at: dmca@salesforce.com 

or by mail to: 

Salesforce, Inc.
Salesforce Tower
415 Mission Street, 3rd Floor
San Francisco, California 94105
Attn: Legal Department, DMCA Complaint

After we receive a valid written notice of copyright infringement, we will expeditiously remove or disable the allegedly infringing content. We will document those alleged infringements on which we act. Also, we will notify the user who uploaded the allegedly infringing material and provide your report to the user. Please note that in addition to being forwarded to the user who provided the allegedly infringing content, a copy of this legal notice may be sent to a third-party which may publish and/or annotate it. In appropriate circumstances, we will also terminate infringers from our websites who we suspect to be repeatedly or blatantly infringing copyrights.

If a user of our websites believes that their content was removed or disabled by mistake or misidentification, the user may send us a written counter-notification, which must include the following to be valid:

1. Allegedly Infringing Material: Identification of the material that has been removed or disabled and the URL or other specific location on our websites at which the material appeared before it was removed or disabled.

2. Consent to Jurisdiction and Service of Process: A statement that: 1) the user consents to the jurisdiction of the Federal District Court in which the user’s address is located, or San Francisco, CA if the user’s address is outside the United States, and 2) the user will accept service of process from the person who provided notification of infringement or an agent of such person.

• For example: “I consent to the jurisdiction of the Federal District Court with jurisdiction in [person’s city and state of residence or “San Francisco, CA”], and I will accept service of process from the person who provided notification of infringement or an agent of such person.”

3. Statement of Good-Faith Belief: A statement under penalty of perjury that the user has a good-faith belief that the material in question was removed or disabled as a result of mistake or misidentification of the material to be removed or disabled.

• For example: “I swear, under penalty of perjury, that I have a good-faith belief that each search result, message, or other item of content identified above was removed or disabled as a result of a mistake or misidentification of the material to be removed or disabled, or that the material identified by the complainant has been removed or disabled at the URL identified and will no longer be shown.”

4. Contact Information: The user’s name, mailing address, telephone number, and email address.

5. Signature: The user’s physical or electronic signature.

In line with the DMCA, following receipt of a valid counter-notice, we may restore the removed or disabled content following 10 business days from the date that we received a proper written counter-notification, unless our above copyright agent first receives notice that a court action has been filed to restrain the user from engaging in infringing activity related to the removed or disabled content.