Read the latest studies and reports from the world's best known business analysts.
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Sales Cloud
2020 Gartner Magic Quadrant for Sales Force Automation
Salesforce is a Leader in the SFA Magic Quadrant for the 14th consecutive year.
Sales Cloud
2020 Gartner Magic Quadrant for Configure Price Quote Application Suites
For the fourth year in a row, Gartner names Salesforce a Leader in the 2020 Magic Quadrant for Configure, Price and Quote Application Suites.
Service Cloud
2021 Gartner Magic Quadrant for CRM Customer Engagement Center
For the thirteenth year in a row, Gartner names Salesforce a Leader in the 2021 Magic Quadrant for CRM Customer Engagement Center.
Service Cloud
2020 Gartner Magic Quadrant for Field Service Management
Gartner has named Salesforce a Magic Quadrant Leader in their Field Service Management 2020 report.
Marketing Cloud
2021 Gartner Magic Quadrant for Personalization Engines
Gain a complete view into the recognized personalization engines and a helpful guide for evaluating solutions.
Marketing Cloud
2020 Gartner Magic Quadrant for CRM Lead Management
For the third year in a row, Gartner named Salesforce a Leader in the 2020 Magic Quadrant for CRM Lead Management.
Marketing Cloud
2021 Gartner Magic Quadrant for Multichannel Marketing Hubs
Gartner names Salesforce a Leader in the 2021 Magic Quadrant for Multichannel Marketing Hubs.
platform
2021 Magic Quadrant for Multiexperience Development Platforms
Gartner Names Salesforce a Leader in Magic Quadrant for Multiexperience Development Platforms
platform
2020 Gartner Magic Quadrant for Enterprise Low-Code Application Platforms
Gartner Names Salesforce a Leader in Magic Quadrant for Enterprise Low-Code Application Platforms.
analytics
2021 Gartner Magic Quadrant for Analytics & Business Intelligence Platforms
Tableau is a Leader in the Magic Quadrant for Analytics and Business Intelligence Platforms for the 9th straight year.
analytics
2019 Gartner Critical Capabilities Report
Salesforce received the highest score of 3.88/5 for the Augmented Analytics Use Case.
commerce cloud
2020 Gartner Magic Quadrant for Digital Commerce
See why Gartner has recognized Salesforce as a Leader in Digital Commerce — for the fifth year in a row.
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Sales Cloud
The Forrester Wave™: Sales Force Automation Solutions, Q2 2021
Learn why Forrester Research has named Salesforce Sales Cloud a Leader and gave Salesforce the highest possible scores in the coaching, sales insights, digital sales support, field sales support, mobile and collaboration criteria.
Revenue Cloud
Forrester Consulting: The Rise of Revenue Operations
89% of businesses will be focused on RevOps in the next 2 years. Read the new research from Forrester Consulting to see why.
Sales Cloud
Forrester Consulting: Make CRM the Foundation of Your Customer-Obsessed Strategy
Gain insights on CRM use today and how businesses are investing in customer-centricity tomorrow with this study commissioned by Salesforce.
Sales Cloud
The Forrester Wave™: Partner Relationship Management, Q4 2020
Forrester recognized Salesforce as a Leader in The Forrester Wave™: Partner Relationship Management, Q4 2020. We continue to build on our no-code/low-code platform, extensive global ecosystem, and the solutions we offer across industries, segments, and channel types.
Commerce Cloud
The Forrester Wave™: B2B Commerce Suites, Q2 2020
See why Forrester Research has named Salesforce Commerce Cloud a Leader in B2B commerce suites with the highest scores for platform, commerce management, and overall current offering.
Commerce Cloud
The Forrester Wave™: B2C Commerce Suites, Q2 2020
Learn why Forrester Research has named Salesforce Commerce Cloud a Leader in B2C commerce suites with the strongest scores for platform, supporting services, and overall strategy.
Marketing Cloud
The Forrester Wave™: Experience Optimization Platforms, Q4 2020
Forrester names Salesforce a leader in Experience Optimization Platforms.
Marketing Cloud
The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2021
In its 38-criteria evaluation of enterprise marketing software suites, Forrester named Salesforce a leader. See why in the full report.
AppExchange
The Forrester New Wave™: SaaS Marketplaces, Q2 2020
Salesforce is recognized as a leader in The Forrester New Wave™: SaaS Marketplaces, Q2 2020. See how Salesforce “leads the pack with a mature marketplace with scale and breadth of SaaS solutions.”
Health cloud
The Forrester Wave™: Healthcare CRM Providers, Q1 2020
Salesforce has been named a leader in The Forrester Wave™: Healthcare CRM Providers, Q1 2020. Salesforce received the highest possible scores in the criteria of security and access, social determinants of health data, product vision, execution roadmap, market approach, customer success, and partner ecosystem.
Multi Cloud
The Forrester Wave™: Customer Analytics Technologies, Q3 2020
Salesforce has been named a leader in The Forrester Wave™ Customer Analytics Technologies, Q3 2020. Salesforce received the highest possible scores in the criteria of governance, business impact measurement, professional services and partner ecosystem.
experience cloud
The Forrester Wave™: Digital Experience Platforms, Q3 2021
Salesforce has been named a leader in The Forrester Wave™: Digital Experience Platforms, Q3 2021. Salesforce is noted for being especially strong in B2C and B2B commerce, campaigns, and messaging as well as customer profile, developer tools, and API management.
See how Salesforce’s channel management solution — Sales Cloud PRM — can help drive partner sales and generate 319% ROI over three years.
See how you can improve channel visibility and efficiency with Salesforce’s Partner Relationship Management Solution.
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IDC Perspective: Customer Success - The Salesforce Approach
In this perspective, IDC shares how Salesforce organizes and manages its Customer Success Group (CSG) to ensure low customer churn, market share growth within enterprise customer accounts, and long-term loyalty, advocacy, and customer value.
IDC White Paper: The Salesforce Economy Forecast
Get the IDC white paper, sponsored by Salesforce, that shows 3.3 Million New Jobs and $859 Billion New Business Revenue to Be Created from 2016 to 2022.
PLATFORM
IDC White Paper: The ROI of Building Apps on Salesforce
Get the IDC white paper, sponsored by Salesforce, that shows how App Cloud delivers 478% ROI.
MARKETING CLOUD
IDC Report: Worldwide Marketing Campaign Management Software Market Shares, 2019: Salesforce and Adobe Battle at the Top, Microsoft and HubSpot Post Strong Gains
In this report from IDC, learn about the key trends, developments and vendors in the market for marketing campaign management solutions.
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Beyond Better Foods: AppExchange ROI Case Study
Read how consumer packaged goods company, Beyond Better Foods, implemented AppExchange apps and increased employee productivity, reduced expiring inventory, and achieved a 769% ROI in less than two months.
CRM Technology Value Matrix 2021
Salesforce is a CRM Leader for 10 years in a row in usability and functionality across sales, marketing and customer service.
Nucleus Research Note: Salesforce Quip
In analyzing the experiences of Quip customers, Nucleus found moving to Quip increased their productivity by 15 to 20 percent and typically reduce time spent in meetings by one-third.
Salesforce.org Nucleus Report on Corporate Philanthropy
This report from Nucleus Research reflects a study conducted across North America and Europe and highlights the evolution of corporate social responsibility programs and the importance of adopting technology in the CSR space.
Small Business
5P Consulting: Salesforce Essentials ROI Case Study
Read how boutique consulting firm, 5P Consulting, implemented Salesforce Essentials, was up and running within a week, and delivers an ROI of 998 percent in less than a month and a half.
Matouk: SMB ROI Case Study
See how an American bedding manufacturer, Matouk, streamlined their operations by increasing staff productivity, customer service productivity and marketing automation -- resulting in a 223% ROI over just six months.
EINSTEIN ANALYTICS
Cloud Multiplies Analytics ROI by 2.3 Report
Read this report and learn why ROI on analytics solutions deployed to the cloud is higher than solutions deployed on-premise.
Nucleus ROI Case Study: Einstein Analytics and Shazam
See how Shazam uses Einstein Analytics to drive ROI, increase employee productivity and retain existing customers with the new Nucleus ROI Case Study.
MARKETING CLOUD
Piedmont Healthcare: ROI Case Study
Get the numbers behind Piedmont Healthcare’s successful partnership with Marketing Cloud. See how they achieved an 83% increase in ROI, higher open rates, clickthroughs, and more.
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Sales Cloud, Service Cloud
Ovum Enterprise Case Study: Delivering Exceptional Service Across the Student Lifecycle
See how Pepperdine University improved the student experience with institution-wide CRM with Salesforce.
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Beagle Research
Philanthropy’s Expanding Role in the Corporation
Get an in-depth look at the top priorities for 500 corporate leaders from companies of all sizes, and see how their businesses are addressing the needs of employees, partners, and communities.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.
Gartner, Magic Quadrant for the CRM Customer Engagement Center, Brian Manusama, Nadine LeBlanc, 04 June 2020
From 2009–2012, salesforce.com was positioned as a leader in the Magic Quadrant for CRM Customer Service Contact Centers and from 2013–2014 Salesforce was included in the Magic Quadrant for the CRM Customer Engagement Center as salesforce.com.
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