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Salesforce vs. Veeva
The life sciences industry is at a critical juncture and faces a decision between Salesforce Life Sciences Cloud and legacy solutions. This crossroads also represents a strategic opportunity to fundamentally transform how organizations engage with their customers and drive innovation across the enterprise.
Learn how Salesforce's purpose-built Platform is transforming healthcare engagement to help get life-enhancing drugs and devices into the hands of patients, faster.
Takeda Selects Salesforce Life Sciences Cloud for Customer Engagement.
Scale better outcomes from discovery to delivery.
Leverage 25 years of customer success on the trusted, deeply unified Salesforce Platform.
Real-time AI in the Flow of Work
AI isn’t just an afterthought or something you can just bolt on with APIs. For the last decade, Salesforce has pioneered artificial intelligence. With extensive investment in industry-specific automation, predictive intelligence and analytics, generative AI and our own proprietary LLMs for genetic research and agentic AI, we continue to lead the way. Industry-specific AI is native to our Platform and embedded across every workflow and business process whether it’s verifying pharmacy benefits or simplifying pre-call planning.
Unified, Interoperable Data
Life Sciences Cloud, built on the #1 AI CRM, inherits every capability from Sales Cloud and Service Cloud, and seamlessly integrates with the full suite of Customer 360. Pre-built connectors with MuleSoft and Data Cloud, allow you to leverage your existing investments. Unify structured and unstructured data and metadata across EHRs, claims databases, and other external systems to create real-time 360-degree dynamic profiles of your HCPs and patients to activate intelligent recommendations and next best engagement.
Privacy, Security, and Compliance
Your data is not our product, and trust remains our #1 value. As early adopters and leaders in the space, we’ve helped shape policies around responsible AI. Life Sciences Cloud allows you to comply with global regulations, industry standards, and local legislation from HIPAA and GxP validation to GDPR. Salesforce helps to enable compliance with the Einstein Trust Layer and built-in guardrails with every new innovation, updated 3x/year. With secure gateways, prompt defense, masking, and comprehensive audit trails, you can rest assured that your information is safe and secure.
A Single, Low-code Solution
Leverage out-of-the-box functions with the flexibility to customize with clicks, not code. Whether it’s Agent Builder or Flow, our UI and UX is intentionally designed to be easy and intuitive for end users and admins so you can enable seamless omnichannel collaboration across your marketing, sales, and services teams. With a single, connected Platform, you can streamline the path from clinical development to commercialization with intelligent trials, automated program enrollment, and AI-powered HCP engagement.
Open Ecosystem & Effortless Transitions
With the majority of life sciences companies currently on Salesforce-based CRM, migrating to a different, unproven platform is risky. Upgrading to our future-proof Life Sciences Cloud, you can rest assured that you won’t lose your existing integrations, workflows and customizations. Our robust network of Trailblazers, SIs, ISVs, and strategic industry partners extends the power of our Platform.
A Dose of Inspiration
“Life Sciences Cloud will unify our CRM landscape into one harmonized platform for our global Biopharma, Nutrition, MedTech, and Pharma businesses to enhance customer engagement, boost productivity, and enable innovative applications.”
— Matthias Tyssen,
Head of Corporate Development, Fresenius Kabi
Proven Value with Salesforce
5
x
faster ROI with Agentforce for Health
99
%
of companies achieved positive ROI
24
%
increase in patient adherence to treatment
25
%
increase in healthcare provider satisfaction
* 2024 Salesforce healthcare and life sciences customer success metrics; The fast path to enterprise value.
Our partners are here to guide you every step of the way — from research to remedy.
Keep up with the latest life sciences trends, insights, and conversations.
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Life Sciences in the Era of Agentic AI
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Change Management for AI Transformation
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Frequently Asked Questions
Life Sciences Cloud is the intelligent, end-to-end engagement platform for clinical, medical and commercial. It allows pharma and medtech companies to scale their operations and make healthier interactions with their patients, HCPs, and partners through data-driven, compliant, and trusted innovations with Agentforce. Learn more.
Life Sciences companies can use AI to enhance clinical trial recruitment, site selection for research studies, automate patient benefits verification, and improve engagement with HCPs, payers and patients. AI also helps pharma and medtech companies increase efficiency and ROI with contextual insights and automation. Learn more.
Agentforce is an autonomous AI solution that powers organizations with contextual insights, next best actions, and performs actions with defined guardrails and humans in the loop. With industry-specific data models, pre-built topics and actions, Agentforce can help life sciences organizations provide 24/7 support to patients and providers, improve employee productivity and scale their operations in highly regulated industries.
Disclaimer: Salesforce pre-built Agentforce capabilities are constantly being enhanced based on customer feedback and may not reflect actual product details. Solutions may not be currently available, delivered on time or at all. Customers should make purchase decisions based upon solutions that are currently available.