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Agentforce 360 for Consumer Goods
Deliver profitable growth with Agentforce 360 for Consumer Goods.
Bring B2B and B2C consumer goods technology together on the #1 AI platform. Become an agentic enterprise with integrated planning and execution, intelligent reporting, and embedded AI capabilities on a deeply unified platform built for the consumer goods industry.
See how consumer goods companies boost the bottom line with Salesforce.
See what's new in the Consumer Goods industry.
Augment your workforce with Agentforce.
Equip humans and agents in every team with integrated trade planning and field execution, real-time reporting, and trusted AI to boost the bottom line.
TPM Enhancements: Liability Accruals
Calculate, match, and measure accrued liabilities for active trade programs natively in Consumer Goods Cloud. Ensure finance managers can track liabilities and automate manual tracking for key account managers.
TPM Enhancements: Flexible Bill-of-Material Planning
Define the bill-of-materials for each SKU, plan the KPIs for each header SKU and cascade down to the component level. Save key account manager’s time by reusing this bill-of-materials for future P&Ls.
DSD Enhancements: Begin & End Shift
Deploy geofenced clock in and out capabilities to allow for more precise time measurement. Enable geofencing by letting drivers define key locations such as warehouse, home address and address of first store.
Salesforce consumer goods technology delivers the results companies need.
30
x
faster segmentation
Activate data across B2B and B2C segments with Data Cloud for Consumer Goods.*
45
%
increase in conversion rates
Build brand relevance with your target consumers with Marketing Cloud.*
500
BPS increase in margin
Drive brand growth with planning and forecasting on Consumer Goods Cloud.*
12
%
time saved on in-store visits
Unlock efficiencies with omni-channel executions on Consumer Goods Cloud*
* Salesforce customer success metrics.
Transform your business with consumer goods technology made for your industry.
Distributors
Build relationships that last in a complex route-to-market.
Fast-Moving Consumer Goods
Become a staple in every shopping cart.
Home Durables
Become a household brand people trust.
Apparel, Footwear, and Accessories
Be the brand customers always want to wear.
Beauty
Be the perfect match for your customers.
Consumer Goods Cloud
Unify planning and execution on one connected platform.
Forrester found consumer goods companies achieve 205% with Salesforce for Consumer Goods.
Achieve your AI and data goals with Salesforce CTOs.
Trusted advisors with unmatched Salesforce experience and expertise, by your side.
Extend the power of Salesforce for Consumer Goods with expert partners.
Leverage a network of industry experts to streamline implementation, scale adoption, and augment functionality.
"Consumer Goods Cloud enables us to bring our wholesale partners up to a standard that meets our level of detail and trains them on the data that we want."
Cody StantonDigital Product Manager, Casper
Keep up with the latest consumer goods trends, insights, and conversations.
Ready to take the next step with world’s #1 AI CRM for consumer goods?
Start your trial.
Try Consumer Goods Cloud free for 30 days. No credit card. No installations.
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Watch a demo.
Learn how Salesforce delivers profitable growth.
Salesforce for Consumer Goods FAQ
Consumer Goods CRM is a software solution that strengthens customer relationships and makes businesses more efficient. Salesforce is the world's #1 AI CRM for Consumer Goods with industry-specific solutions to activate B2B and B2C data to deliver profitable growth.
Salesforce is a robust Consumer Goods CRM solution with proven experience in unifying and activating disparate data, building brand relevancy with target consumers, driving brand growth with their retail customers, and increasing efficiencies across all functions of the business.
The exact consumer goods technology your business needs can vary depending on how your business works. Salesforce for Consumer Goods has many solutions across B2B and B2C functions that deliver profitable growth for your business. Contact us to see what works for your business.
Salesforce is the world's #1 AI CRM for Consumer Goods. We develop solutions across B2B and B2C to deliver profitable growth. Consumer Goods Cloud is our industry specific product built on the Salesforce platform and equipped with integrated planning and execution capabilities.
We offer a range of capabilities across the Salesforce platform. For instance, with Consumer Goods Cloud you can generate personalized playbooks with generative AI to deliver guided selling with personalized messaging that highlights unique product features. Learn more about AI in the consumer goods industry.
