Data Cloud screen for home durables

Salesforce for Home Durables

Become a trusted household brand with the world's #1 AI CRM. Activate data, drive brand growth, and unlock efficiencies with the leading home and consumer durables CRM.

Leading companies use Salesforce for Home Durables CRM to deliver profitable growth.

Data Cloud attribute mapping helps build a personalized customer profile.

Action consumer data.

Automate data management, scale personalized engagement, reduce costs, and increase ROI to acquire and grow consumer relationships.

  • Access real-time data. Go to market faster with the trusted data you need to identify key audiences, power AI, and analyze performance at your fingertips.
  • Build a unified consumer profile. Harness all of your data, from any source across the business, to gain insight about consumers and increase their lifetime value.
  • Activate seamlessly in any channel. Personalize every touchpoint in each consumer relationship with AI recommendations, decisioning, and journey automation.
Customers can place a product reorder directly from an ecommerce portal.

Drive efficiency and profitability for B2B purchasing.

Grow revenue, and business efficiency with AI-powered commerce and connected order management.

  • Bring the consumer experience to any channel. Create a digital storefront with embedded AI to personalize the consumer and self-service buying experience, and gain actionable insights that boost conversion.
  • Improve sales team productivity. Simplify the ordering process with pre-negotiated pricing, and authenticated logins. One-click reordering allows customers to easily make repeat purchases.
  • Fulfill orders with ease. Increase efficiency and loyalty with connected order management software that gives you visibility into inventory and customer service data, so you can fulfill orders faster.
Consumer Goods Cloud for Service Demo

Grow customer satisfaction and revenue.

Empower service agents with intelligent, integrated tools to deliver excellent service, increase sales, and maximize efficiency.

  • Improve the resolution experience. Deliver high-touch, quality service with relevant, real-time data and a consumer goods data model.
  • Scale service excellence. Solve customer inquiries faster and more efficiently using pre-built consoles that surface key retail execution and account data.
  • Increase account sales. Equip agents with integrated telesales capabilities and penny-perfect pricing to cross sell and up sell products.
  • Improve operational efficiency. Harness industry flows, automation, and AI to reduce time and cost to serve.
Dashboard where you can manage and track volume and target forecasting.

Optimize customer planning and forecasting.

Develop a single source of planning truth to build more effective account plans on one, connected platform.

  • Eliminate silos and improve data visibility: Use real-time data integration to collaborate across teams and understand performance actuals so you can plan.
  • Develop a comprehensive customer plan: Collect key customer information to understand volume drivers and better manage top-down targets.
  • Simplify account planning:Plan account volumes, set KPIs, and easily import baselines, targets, and other HQ guidance to jumpstart your plans.
  • Deliver robust reporting and analytics:Understand account-level performance with real-time visibility of volume targets.

Salesforce CRM for Home Durables FAQ

Salesforce for Home Durables solutions are built to drive profitable growth by integrating planning and execution on one platform. This includes our industry-specific Consumer Goods Cloud and best-in-class solutions for home durables companies like Marketing Cloud, Data Cloud, and Commerce Cloud.

Salesforce has built robust solutions for Home Durables with the world's #1 AI CRM. It has proven experience in activating customer data, growing customer satisfaction and revenue, and optimizing planning and forecasting.

Choose the products that are right for you by evaluating the individual needs of your business. Whether your goal is to acquire and grow customer relationships, optimize planning, or increase customer satisfaction, you can select the right amount of capability for your team.