CRM > CRM: What Is It? video

What is CRM?

It’s three small letters that can have a huge impact on your business.

CRM — or Customer Relationship Management — helps companies manage all of their interactions with current and potential customers in one place — so that everyone across every department has instant access to the data they need.

With that unified data, any employee can become an expert on any customer, knowing details like their complete purchase history, the last time they contacted customer service, or even which marketing messages they’ve seen.

This 360 degree view of your customer data makes it easy to build stronger relationships, which leads to increased sales and long-term customer loyalty.

It also helps AI CRMs do even more. Adding artificial intelligence to CRM systems can help humans and AI agents drive customer success together.

AI agents can step in to take on repetitive work —  like responding to common customer questions — without constant oversight. They can also analyze your data to predict customer needs, and even perform personalized outreach to business leads…

...all of which frees up employees to do more strategic and higher-level work.

Companies of every size and in every industry use CRM software to get more done. So whether you specialize in sales, service, marketing, commerce, IT — or do a little bit of everything — CRM can help you do it better.