How Salesforce deployed Agentforce to answer questions and capture leads on their website.
Explore what they tried and what they learned from building an AI agent that can quickly and accurately help visitors find what they’re looking for.
Executive Summary
Every month, millions of people visit salesforce.com with questions about products, pricing, or how to get started. Until recently, finding answers meant navigating menus, searching documentation, or filling out contact forms.
Salesforce reimagined its website experience with Agentforce — agentic AI powered by Data Cloud that answers visitor questions instantly. Visitors can type questions into chat, and Agentforce responds with fast, accurate answers grounded by more than 2,000 web pages and 400 product records. When someone wants to talk to sales, Agentforce captures their info and creates a qualified lead in Sales Cloud.
Since launching in February 2025, Agentforce has handled over 100,000 conversations. It supports 11 languages and has generated more than 30,000 new leads, reducing time to qualify opportunities by 40% year over year.
Tips for Success
See what Salesforce learned from launching Agentforce on their website.
We learned very quickly the importance of having high-quality, up-to-date content being ingested into Data Cloud to ground our website agent.
Dana GreenbergSenior Director, Product Management, Salesforce
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Customer Story
Agentforce is reinventing how visitors navigate Salesforce’s websites.
An AI agent answers product and pricing questions and routes leads to reps for faster sales.
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