How an AI-driven wellness startup scaled globally, cut their product and engineering onboarding to 30 minutes and kept its personal touch while growing fast and winning big customers.
The Result
"Measuring customer engagement across registrations, orders, percentages of workouts completed and more is now 5x faster. What once took 2 days of back-and-forth is now done in 10 minutes, with no extra coding." - Cloudfit
CloudFit was founded with a mission to bring premium health coaching to a global audience — blending experts with intelligent technology to help people live healthier, happier lives.
As demand grew, so did the challenge of keeping every client interaction personal. Important details and data were scattered across spreadsheets, WhatsApp, and emails.
The team struggled to keep everything organized, especially when preparing materials and updates for multiple board meetings. As a result, CloudFit’s founding team spent countless hours chasing down notes and status updates instead of focusing on clients.
We had information everywhere, and it slowed us down.
Reisli HysaCTO and Co-Founder, Cloudfit
For an AI-driven (artificial intelligence) company trying to prove product-market fit, this kind of inefficiency wasn’t an option. CloudFit’s advisory structure includes both a strategic business board and a medical advisory board made up of doctors with decades of experience.
Aligning both groups and sharing every detail consistently created added pressure. The team needed to centralize their data to manage client relationships, track engagement, and enable experts to fuel product innovation and strengthen the user health journey.
As an early-stage startup, CloudFit adopted Starter Suite and Slack as their source of truth.
The intuitive setup and native Slack integration meant they could get started fast without slowing down growth. The team finally had a system they could trust and scale with — one that put all their client data, engagement, and collaboration in one place.
CloudFit first discovered Starter Suite through Salesforce Launchpad, a program that connects founders with the tools, resources, and community to build stronger go-to-market foundations.
With Salesforce and Slack, Cloudfit was able to drive value by having:
Everything in one place: Starter Suite now centralizes CloudFit’s client data, allowing the team to track customer engagement, such as client registrations, orders, percentage of workouts completed, and more, 5x faster than before. Notifications in Slack trigger immediate follow-ups, so nothing slips through the cracks. Leadership can now log interactions in minutes, and get a clear view of engagement and growth.
Reporting in minutes: Before Salesforce, engagement tracking was slow, fragmented, and developer-dependent. Every request had to be routed through the CTO, who either pulled data manually or wrote custom scripts — sometimes taking a full day or two. Today, those same reports are generated in under 10 minutes, accessible in real time by the whole team.
Streamlined operations with Slack: Notifications from Salesforce customer relationship management platform (CRM) trigger real-time follow-ups in Slack, eliminating missed updates and helping teams collaborate across time zones. “Slack is really the spine of our team,” says CEO & Co-Founder Kristian Phillips.
A foundation for scale: With data centralized and communication streamlined, CloudFit can now move faster, gain clearer client insights, and continuously evolve its product to meet growing needs.
Salesforce was a no-brainer. It gave us a system we could trust and scale with.
Reisli HysaCTO and Co-Founder, Cloudfit
For CloudFit, Salesforce Starter Suite and Slack together provide more than efficiency — they provide credibility.
CloudFit sped up their ability to track client engagement across registrations, orders, and training sessions, while cutting their product and engineering onboarding time significantly. The platforms help the team showcase professionalism and organization that can be rare for a startup, stay aligned as they grow globally, and keep their wellness mission personal. The power of the two platforms enabled Cloudfit to:
Starter Suite centralizes every conversation, feedback point, and engagement metric, all in one place so nothing is lost in spreadsheets, notes, emails, WhatsApp, or text messages. It helps the team manage relationships professionally, track leads and activity with clarity, and automate repetitive marketing and service tasks.
This kind of consistency not only saves everyone time, it also shows customers and investors that CloudFit is building their business with structure and scale in mind.
Slack ties it all together, keeping CloudFit’s business connected in real-time. Teams across product, sales, service, commerce, and marketing all use Slack to share updates, and collaborate on decisions and with partners.
The tech feels invisible. We focus on clients, not tools – Salesforce and Slack are the spine of our business. Salesforce has been transformational, giving me a level of visibility and efficiency I didn’t think was possible.
Kristian PhillipsCEO, Cloudfit
CloudFit’s COO, Inid Leksina, points to the transparency and operational oversight he now has in one place, allowing him to collaborate more closely and make faster, better decisions. As for CTO Reisli Hysa, the shift has freed his team from hours of manual reporting so they can focus on innovation and scaling the product.
With Salesforce and Slack fueling their operations, CloudFit is poised for continued growth and success. By leveraging these powerful tools, the company can maintain its focus on delivering exceptional wellness solutions while scaling efficiently and effectively.
As CloudFit continues to expand its global reach, its technology foundation will remain a key differentiator, enabling the team to stay agile, responsive, and committed to their mission.
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