Discover OpenTable’s secret sauce to building AI agents that people actually want to use.
Dig into the unexpected lessons and smart fixes that helped the restaurant technology company turn service chats into seamless support.
Executive Summary
To support rapid growth and improve service for diners and restaurant partners, OpenTable needed a better way to handle high volumes of customer questions — especially routine ones. Although their existing chatbot helped, it couldn’t adapt to nuance or stray from its rigid script.
To fix this, OpenTable turned to Agentforce — the agentic layer of the Salesforce Platform. They started with a restaurant-facing agent and saw a 40% improvement in resolution rate compared to their previous tool. Encouraged by the results, they launched a diner-facing agent that’s already handled tens of thousands of conversations and resolves the majority of queries.
Tips for Success
See what OpenTable learned from launching Agentforce.
Read the full story
Customer Story
OpenTable dishes out faster restaurant and diner help with Agentforce.
Powered by Data Cloud, Agentforce handles thousands of inquiries a week with speed and accuracy.
Take the next step with Salesforce.
Start your trial.
Try Salesforce CRM free for 30 days. No credit card required. Nothing to install.
Talk to an expert.
Ask about Salesforce products, pricing, implementation, or anything else. Our highly trained reps are standing by, ready to help.
Stay up to date.
Get the latest research, industry insights, and product news delivered straight to your inbox.