Discover how Indeed speeds hiring with Data Cloud and Agentforce.
Sign up for the free live webinar.
Activate Trusted Data Everywhere
Introducing Data 360—the next evolution of Data Cloud.
Make all your enterprise data ready for action without moving it. Data 360 transforms fragmented data scattered across your enterprise into one, complete view of your business to fuel real-time workflows, better decision making, and more intelligent agents.
Powering the world's most data-driven companies
What’s new with Data 360?
Clean Rooms
GA Dec ‘25
Collaborate safely with partners using shared data. With Clean Rooms, brands can now securely analyze data together without exposing sensitive customer information—all on the Zero Copy foundation
Intelligent Context
GA Now
Unlock unstructured data with Data 360. Extract insights hidden in images, tables, and documents using AI-assisted prompts to instantly view results tailored to your business context.
Agentic Setup and Management for Data 360
GA Jan ‘26
Put agents to work across your entire Data 360 journey. Use natural language to accelerate every task, from connecting data to activating insights
Code Extension
GA Mar ‘26
Data 360 Code Extension moves beyond low-code limitations to future-proof your data strategy for the Agentic Era.
Zero Copy Expansion
Beta Now
Zero Copy expands with 108 new connectors (including IBM, Microsoft, Workday), delivering real-time enterprise data to your AI models while completely eliminating ETL costs.
Document AI
GA Now
Extract unstructured data from any document using Document AI. Unify these key insights in Data 360 to fuel Agentforce and all your Customer 360 experiences.
How Data 360 Activates Trusted Data Everywhere
Read more
Drive personalized, real-time expeiences
Segment and activate your customers with the world’s #1 CDP. Turn unified customer data into targeted, actionable audiences across every channel.
Bring context-rich data to Agentforce
Power smarter, more trusted agents. Give Agentforce the context and data it needs to act with accuracy and confidence.
Activate fully connected customer journeys
Act on unified data and insights shared across your Customer 360. Every team, from sales to service, powered by the same comprehensive, real-time view of your customer
Make all your enterprise data ready for action, without moving it
Enterprise data holds massive potential, but it’s often hard to activate. With Zero-Copy integrations, Data 360 connects directly to platforms like Snowflake and Databricks—no duplication, no delays. Use that data to power real-time customer profiles, trigger actions across apps, personalize every interaction, and drive smarter decisions at scale.
Explore Data 360’s Capabilities and Features
Connect
Zero Copy Integration
Connect directly to live data in Snowflake, Databricks, Google Cloud, and more without complex ETL or data duplication, powering insights with up-to-the-moment data.
Structured & Unstructured Data
Ingest, process, and harmonize diverse data types – from tables and logs to text, images, and streaming events – for a complete view.
200+ Connectors
Easily bring data in from Salesforce clouds, MuleSoft, databases, and popular third-party apps with a rich library of pre-built connectors.
Harmonize
Identity Resolution
Build unified profiles by intelligently matching and reconciling customer identities across your different data sources and systems.
Data Prep & Transformations
Cleanse, reshape, enrich, and prepare your data for analysis and activation using intuitive, powerful transformation tools.
Unified Data Model
Map disparate source data to a standardized, extensible model based on Salesforce standards for consistent interpretation and use.
Govern
Policy-Based Governance
Define and automatically enforce data usage policies, consent preferences, and compliance rules across all your connected data.
AI Tagging & Classification
Leverage AI to automatically identify and classify sensitive data, helping you apply appropriate governance and privacy controls.
Private Connect for Data Cloud
Establish secure, private connections between your AWS or Azure environments and Data Cloud, avoiding public internet exposure.
Activate
Data Cloud Triggered Flows
Initiate real-time Salesforce automation (Flows) based on data changes, calculated insights, or streaming events processed by Data Cloud.
Segments
Create dynamic audience segments using any harmonized attribute or insight for precise targeting across channels.
Insights & Predictive Models
Generate calculated metrics (like LTV or engagement scores) and utilize predictive AI models to anticipate customer behavior and needs.
Data Sharing
Data Lakes & Warehouses
Securely share harmonized profiles, segments, or insights from Data Cloud back to external platforms like Snowflake, Databricks, BigQuery, etc.
Business Applications
Push unified data or activate segments directly into downstream business applications like marketing automation, ERP, or analytics tools.
Advertising Platforms
Send customer segments directly to major advertising platforms (Google, Meta, etc.) for targeted campaigns and efficient ad spend.
Gartner® names Salesforce a Leader in Customer Data Platforms for the second year in a row.
Learn why Gartner named Salesforce a Leader.
Join the Datablazer Community
Tap into a network of Data Cloud experts and enthusiasts. The Datablazer Community is where passionate professionals learn, connect, and innovate using data and AI across their enterprise. Join us to grow your skills.
Unlock Data 360 Potential: Guides, Webinars, and More
Ready to take the next step with Data Cloud?
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Get started.
Activate Data Cloud for your team today.
Frequently Asked Questions
Data 360 is the new name for our comprehensive data platform, formerly known as Data Cloud. The pricing model remains a flexible, consumption-based approach centered around: 1) Consumption Credits, 2) Data Storage, and 3) Premium Add-ons. We have simplified our credit system to offer even more flexibility and transparency.
Your existing Data Cloud agreement and pricing will be honored through the end of your current term. Your solution is now referred to as Data 360, but you will retain all contracted capabilities. Please contact your Account Executive to discuss renewal and transition options under the new Data 360 packaging.
Data Cloud allows you to unify all your data on Salesforce without building complex data pipelines, easily take action on all your data across every Salesforce Cloud, and enable trusted AI solutions powered by your data.
Data Cloud allows you to ingest virtually any data source to activate data-driven decision making and a robust data strategy. Seamlessly connect your CRM apps, like Sales and Service Cloud, using Salesforce connectors. Leverage out-of-the-box connectors with common third-party sources, including Amazon S3 and Google Cloud Storage. Take advantage of our zero copy integrations to pull in data from your existing Data Lakes and Warehouses, like Snowflake and Data Bricks, without duplicating data. And for everything else you can connect using SDKs and APIs.
Unlike other data platforms that focus primarily on managing and organizing data, Data Cloud was purpose-built to help companies take action on their data across everyday applications like Sales, Service, and Marketing Cloud. That's because Data Cloud is natively integrated into the Salesforce metadata framework and enables all teams, not just IT, to move faster with data using low-code tools like Flow and Agentforce.
While Data Cloud does offer data modeling capabilities, its primary focus is to serve as a tool for activating your data. The Salesforce data model is designed to help you easily integrate your data within the Salesforce metadata framework, turning data from any source into native objects and fields ready to use across all your Salesforce applications.
With all your data integrated into Data Cloud, you can start to automate tasks and make smarter decisions using all your company data. Sales teams can boost productivity and increase deal conversion rates by surfacing or building workflows with external data like purchase history or web engagement data. Service teams can improve customer satisfaction and reduce churn by giving agents access to external data like product engagement and device telemetry data.
Businesses leveraging Data Cloud can efficiently uncover insights by using their own models or our low-code insights builder, enabling teams to quickly derive key metrics such as Propensity to Buy, Customer Lifetime Value, and Engagement Scores for each customer.
Data Cloud pricing is consumption-based, meaning you pay only for the services you use.
Existing Salesforce customers can get started with Data Cloud for free by visiting this page.
Existing Salesforce customers can access this guide to Getting Started with Data Cloud