Why data governance frameworks matter
A well-defined data governance framework brings order and lays the foundation for reliable, trusted data. For example, when marketing, sales, and service teams follow the same rules for how customer records are created and updated, there are fewer missed handoffs which can result in better customer experience.
A governance framework also supports stronger security practices by defining how sensitive information is handled and who’s responsible for keeping it protected. For example, defining who has access to payment data in a billing system or how consent preferences are applied in campaign tools.
When done right, data governance frameworks improve overall data quality — not just accuracy, but also consistency and relevance. And as data becomes more trustworthy, so do the outcomes that depend on it.