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Bring intelligent activation to AWS.
Unlock the full potential of your AWS data investment without moving it using Zero Copy integration. No duplication, no delays. This allows you to power real-time customer profiles, trigger actions across apps, personalize interactions, and drive smarter decisions at scale.
How It Works.
Bring together customer data from across AWS and Data Cloud without copying it. With Zero Copy, bi-directional data access, you can unify data into a consistent customer view while keeping your source systems accurate, governed, and always up-to-date. As data is enriched through activation, designated data flows seamlessly back into AWS to empower teams with the latest insights.
Automatically tag and classify your unified data using AI. Author, manage, and enforce access policies with clicks, not code, across ingested or Zero Copy data.
Build, train, and deploy models seamleslly into Salesforce for personalized customer experiences.
Use enriched customer data to build and deploy AI-powered apps, dashboards, automation, and agents with clicks, not code. Business teams can launch faster, adapt in real time, and reduce IT load by working directly with data they trust.
The Salesforce-AWS partnership is enabling rapid growth for us. By unifying allowable data from across our 20+ software offerings and leveraging Zero Copy technology, we’re able to leverage unified data, to drive more powerful insights for our customers.
Josh TackettCTO, Buyers Edge Platform
Data Cloud and AWS Use Cases
Use AWS data inside Data Cloud to:
- Accelerate Sales with Deeper Customer Insights
Unlock the power of your AWS data in Data Cloud to identify high-potential leads and opportunities. By surfacing these key insights directly in Salesforce Sales Cloud, your teams can prioritize effectively and boost conversion rates - Improve Service with Real-Time Unified Data
Use AWS data with Salesforce Service Cloud to provide service reps with a comprehensive, real-time understanding of customers, including past interactions, product usage, and predictive insights. This enables more personalized and efficient service. - Personalize Marketing with Advanced Segmentation
Create highly targeted audience segments based on AWS data in Data Cloud. Activate these segments directly in Salesforce Marketing Cloud to deliver personalized and relevant marketing campaigns across every channel.
Use Data Cloud data in AWS to:
- Unlock Deeper Customer Insights and Analytics using Shared Data
Securely leverage unified Data Cloud data in AWS for powerful analytics, fostering data accessibility across platforms to deliver broader organizational insights for smarter decision making. - Accelerate ML Insights with Real-Time Model Deployment
Leverage Data Cloud's enriched data in AWS to build and train ML models. Real-time inferencing against live Data Cloud data bypasses batch processing, delivering timely insights (like predictive churn) to use across your business.
Dive Deeper: Understanding Zero Copy Architecture
Effortlessly connect and unify data across AWS and Salesforce Data Cloud with Zero Copy, enabling real-time action through automatic, bi-directional sharing.
Data Foundation for the Age of AI
Learn how Data Cloud and AWS can help you activate trusted, real-time data to accelerate your AI journey.
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