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Bring intelligent activation to Google BigQuery.
Unlock the full potential of your Google BigQuery data investment without moving it using Zero Copy integration. No duplication, no delays. Power real-time customer profiles, trigger actions across apps, personalize interactions, and drive smarter decisions at scale.
How It Works
Bring together customer data from across Google BigQuery and Data Cloud without copying it. With Zero Copy, bi-directional data access, you can unify data into a consistent customer view while keeping your source systems accurate, governed, and always up-to-date. As data is enriched through activation, it flows seamlessly back into Google BigQuery to empower teams with the latest insights.
Automatically tag and classify your unified data using AI. Author, manage, and enforce access policies with clicks, not code, across ingested or Zero Copy data. Enrich Google Big Query records with unified customer context for deeper insights and smarter decisions.
Use Gemini and other leading AI models to build, train, and deploy intelligent experiences directly into Salesforce — no data movement required.
Use enriched customer data to build and deploy AI-powered apps, dashboards, automation, and agents with clicks, not code. Business teams can launch faster, adapt in real time, and reduce IT load by working directly with data they trust.
Trying to get a handle on our customer data was a nightmare until we seamlessly connected Google Cloud and Salesforce Data Cloud. No more copying data between platforms, no more struggling with complex APIs. It's revolutionized how we do segmentation, understand our customers, and drive better marketing and service actions.
IT ExecutiveLarge Insurance Provider, North America
Data Cloud and Google BigQuery Use Cases
Use Google BigQuery data inside Data Cloud to:
- Accelerate Sales with Deeper Customer Insights
Unlock the power of your Google BigQuery data in Data Cloud to identify high-potential leads and opportunities. By surfacing these key insights directly in Salesforce Sales Cloud, your teams can prioritize effectively and boost conversion rates - Improve Service with Real-Time Unified Data
Integrate Google BigQuery data into Salesforce Service Cloud to provide service reps with a comprehensive, real-time understanding of customers, including past interactions, product usage, and predictive insights. This enables more personalized and efficient service. - Personalize Marketing with Advanced Segmentation
Create highly targeted audience segments based on Google BigQuery data in Data Cloud. Activate these segments directly in Salesforce Marketing Cloud to deliver personalized and relevant marketing campaigns across every channel.
Use Data Cloud data in Google BigQuery to:
- Unlock Deeper Customer Insights and Analytics using Shared Data
Securely leverage unified Data Cloud data in Google BigQuery for powerful analytics, fostering data accessibility across platforms to deliver broader organizational insights for smarter decision making. - Accelerate ML Insights with Real-Time Model Deployment
Leverage Data Cloud's enriched data in Google BigQuery to build and train ML models. Real-time execution against live Data Cloud data bypasses batch processing, delivering timely insights (like predictive churn) to use across your business.
See how Google BigQuery and Data Cloud work better together.
Dive Deeper: Understanding Zero Copy Architecture
Effortlessly connect and unify data across Google Big Query and Salesforce Data Cloud with Zero Copy, enabling real-time action through automatic, bi-directional sharing.
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