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Activate your IBM data in Salesforce Data Cloud.
Deepen your insights from your secure, governed IBM data using Zero Copy integration — no duplication, no delays — allowing you to power real-time customer profiles, trigger actions across apps, personalize interactions, and drive smarter decisions at scale.
How It Works
Unify customer data from IBM systems and Salesforce Data Cloud without copying it. With Zero Copy and bidirectional data access, you can unify data into a consistent customer view while keeping your source systems secure, governed, and up-to-date. The seamless connection with IBM watsonx.data, which both platforms understand Apache Iceberg, means massive, often inaccessible datasets from IBM mainframes can be virtually accessed without being physically moved or duplicated.
Automatically tag and classify your unified data using AI. Author, manage, and enforce access policies with clicks, not code, across ingested or Zero Copy data. This approach addresses a top concern for CIOs implementing AI.
Use enriched customer data to build and deploy AI-powered apps, dashboards, automation, and agents with clicks, not code. Business teams can launch faster, adapt in real time, and reduce IT load by working directly with data they trust.
Dive Deeper: Understanding Zero Copy Architecture
Effortlessly connect and unify data across Databricks and Salesforce Data Cloud with Zero Copy, enabling real-time action through automatic, bi-directional sharing.
Zero Copy is very attractive to us because it’s easier and less expensive than ingesting the data again and landing it in multiple spots.
Carlos GonzalezSenior Programming Advisor, Fedex
Use IBM data inside Data Cloud to:
- Accelerate Sales with Deeper Customer Insights
Unlock the power of your IBM data in Salesforce Data Cloud to identify high-potential leads and opportunities. By surfacing key insights from deep historical transactional mainframe data directly in Salesforce Sales Cloud, your teams can prioritize effectively and boost conversion rates. - Improve Service with Real-Time Unified Data
Integrate data from the IBM ecosystem into Salesforce Service Cloud to provide service reps with a comprehensive, real-time understanding of customers, including past interactions, product usage, and transactional data from call transcripts. This enables more personalized and efficient service. - Personalize Marketing with Advanced Segmentation
Create highly targeted audience segments based on granular data in the IBM ecosystem in near real-time. Activate these segments directly in Salesforce Marketing Cloud to deliver personalized and relevant marketing campaigns across every channel.
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