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A student profile with information on personal details, life events, skill sets, employment details, and relationships.

Deliver connected education journeys for life on the #1 AI CRM.

Spend less time connecting data and more time strengthening relationships with Salesforce for Education. Exceed enrollment goals, increase engagement and retention, and boost fundraising with a CRM platform for education. Build trust with your constituents and maximize outcomes throughout the education journey on the #1 AI CRM.

These education leaders support the lifelong learning journey with Salesforce.

Here's what sets Salesforce for Education apart.

5.5 %
increase in student enrollment*
Engage proactively with prospective students and applicants.
15 %
rise in first-year retention rates*
Deliver personalized student support and seamless self-service.
10 %
growth in fundraising contributions*
Nuture alumni relationships and unlock a data-driven approach to fundraising.
$ 1.6M
in legacy environment savings*
Save costs and unify trapped data in one, integrated platform.

Explore education CRM solutions for the entire learner lifecycle.

Elevate the constituent experience with education CRM solutions built with trusted AI at the center of every engagement. Empower faculty and staff with an integrated CRM platform to maximize productivity and drive successful outcomes, without having to stitch together piecemeal data across multiple systems.

Recruitment and Admissions

Exceed enrollment goals with marketing automation and AI built directly into your CRM. Create more meaningful relationships with holistic data and tailored applicant experiences that spark action. Save time with automated application reviews and a single platform to connect with students, families, and counselors.

Student Success

Seamlessly connect the student experience and increase retention with a flexible, integrated platform. Power holistic advising, strengthen student engagement, and streamline services to help students reach their goals. Scale your impact with automation and AI built directly into your CRM.

Advancement and Alumni Relations

Advance the mission of the entire institution with an innovative and connected platform. Engage alumni, streamline fundraising, and optimize operations to drive an institution-wide strategy. Meet the goals of your institution and communities with trusted AI and intelligence.

Communications, Marketing, and Engagement

Deliver more efficient and personalized marketing and communications across your institution. Get to know your students and supporters, personalize engagement across any channel, build lifelong relationships, and optimize your impact with AI and unified data.

Lifelong Learning

Accelerate growth with AI-powered engagement that helps you attract and retain lifelong learners. Deliver a modern storefront experience that surfaces relevant course, program, and degree offerings to students. Easily manage corporate partnerships and measure program performance.

A student profile page with an overall progress circle, a scheduling tool, a student timeline, and corresponding tasks.

It all starts with Education Cloud.

Get started with Salesforce faster and maximize impact across your entire institution with Education Cloud.

Two sales professionals smile.

Explore global insights from students and staff in our latest Connected Student Report.

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Maximize ROI with the #1 Success Ecosystem.

From support, expert guidance, and resources to our partners on AppExchange, the Success Ecosystem is here to help you unlock the full power of your full investment.

Salesforce Education CRM FAQ

CRM stands for customer relationship management. CRM in education enables institutions to manage relationships with all of their customers (including prospective students, current students, alumni, and corporate partners) and connect insights from those interactions into a unified view.

CRM is a technology for managing your institution's relationships and interactions with students. Salesforce for Education is a CRM. An LMS is a learning management system for the administration and delivery of courses. LMS data can easily be brought into a CRM for a unified view of every student.

Unlike individual point solutions, which only address a single-use case or challenge, CRM for education eliminates the pain of having disparate data across a variety of systems. Institutions can deliver personalized experiences throughout the entire education journey on one, integrated platform.

Institutions of all sizes trust Salesforce for Education to not only deliver exceptional constituent experiences but also to increase staff productivity at scale. In fact, Forreser Consulting highlighted the benefits and ROI of Salesforce for Education for a variety of institutions in this research.

When comparing CRMs, consider whether the solution has the integrations and customizations you're looking for, a reputable user experience and ROI, trusted customer support, and if the solution can grow with your needs. Outline your pain points, compare features, and explore key references.

Salesforce supports education through technology and philanthropic giving. We help institutions of all sizes thrive via our grants program, Trailhead, and community resources. We're also focused on reducing barriers to learning and the workforce. Learn more about our commitment to education here.