Exciting News: Education Summit is heading to Chicago in 2025!
Sign up for early access
Enhance the entire education experience with Agentforce.
Increase staff productivity and enhance 24/7 student support with purpose-built AI for education on the #1 CRM. Exceed enrollment goals, boost student engagement, grow fundraising, and maximize outcomes for every education journey.
These education leaders support the lifelong learning journey with Salesforce.
Here's what sets Salesforce for Education apart.
5.5
%
increase in student enrollment*
Engage proactively with prospective students and applicants.
15
%
rise in first-year retention rates*
Deliver personalized student support and seamless self-service.
10
%
growth in fundraising contributions*
Nuture alumni relationships and unlock a data-driven approach to fundraising.
$
1.6M
in legacy environment savings*
Save costs and unify trapped data in one, integrated platform.
See what's new in the education industry.
Trusted AI for Education
Elevate the constituent experience with education CRM solutions and trusted AI at the center of every engagement. Empower faculty and staff with an integrated CRM platform to maximize productivity and drive successful outcomes, without having to stitch together piecemeal data across multiple systems.
Recruitment and Admissions with AI
Drive prospective student engagement and exceed enrollment goals with AI. Instead of manually responding to every prospective student inquiry, recruitment and admissions teams can deliver personalized responses that are both effective and scalable.
Student Success with AI
Advisors and support staff need a holistic view to build deeper connections and engagement, streamline services, and increase student success. Visualize data quickly and access AI-powered insights on a single platform.
Advancement and Alumni Relations with AI
Alumni engagement teams and gift officers need to deepen alumni engagement and exceed fundraising goals. Enhance relationships through personalization, comprehensive data, and intelligent reporting.
Academic Operations
Faculty can easily define course and program details throughout the learner lifecycle, create learning program plans, and use trusted AI to generate relevant skills.
The Best of Dreamforce for Education
Dream big in education and connect with your constituents in a whole new way. Listen to education leaders to learn how to unify data, gain powerful insights, and increase productivity all on the #1 AI CRM for education.
Explore education CRM solutions for the entire learner lifecycle.
Leverage the full power of the Salesforce platform across campus with tailored education solutions that support your students, faculty, and staff.
Recruitment and Admissions
Exceed enrollment goals with marketing automation and AI built directly into your CRM. Create more meaningful relationships with holistic data and tailored applicant experiences that spark action. Save time with automated application reviews and a single platform to connect with students, families, and counselors.
Student Success
Seamlessly connect the student experience and increase retention with a flexible, integrated platform. Power holistic advising, strengthen student engagement, and streamline services to help students reach their goals. Scale your impact with automation and AI built directly into your CRM.
Advancement and Alumni Relations
Advance the mission of the entire institution with an innovative and connected platform. Engage alumni, streamline fundraising, and optimize operations to drive an institution-wide strategy. Meet the goals of your institution and communities with trusted AI and intelligence.
Communications, Marketing, and Engagement
Deliver more efficient and personalized marketing and communications across your institution. Get to know your students and supporters, personalize engagement across any channel, build lifelong relationships, and optimize your impact with AI and unified data.
Lifelong Learning
Accelerate growth with AI-powered engagement that helps you attract and retain lifelong learners. Deliver a modern storefront experience that surfaces relevant course, program, and degree offerings to students. Easily manage corporate partnerships and measure program performance.
It all starts with Education Cloud.
Get started with Salesforce faster and maximize impact across your entire institution with Education Cloud.
Extend the power of Salesforce for Education with these related products.
Einstein AI
Create customizable, predictive, and generative AI experiences with trusted AI for institutions of all sizes.
Marketing Cloud
Make every moment count with data-driven communications delivered throughout the learner lifecycle.
Tableau
Boost productivity and decision-making institution-wide with AI-powered analytics.
MuleSoft
Integrate all your data, systems, or AI models to transform your institution and drive lifelong value.
Data Cloud
Connect, harmonize, and activate data from any system into a complete view of every constituent.
Slack
Bring students, faculty, and staff together to collaborate and engage from anywhere.
Explore global insights from students and staff in our latest Connected Student Report.
Get more value out of AI with Industries AI.
Learn how to create prompts for your business needs and bring them into the flow of work.
Achieve your AI and data goals with Salesforce CTOs.
Trusted advisors with unmatched Salesforce experience and expertise, by your side.
We're very passionate about enhancing our students' experience, and Salesforce has helped us meet our goals. Reflecting over the past decade, this decision has yielded substantial benefits to advance our mission of delivering world-class education at our top research university.
Kivanc OnerVice President for Digital Transformation and Chief Information Officer, UNLV
Keep up with the latest education trends, insights, and conversations.
Ready to take the next step with Salesforce for Education?
Start your trial.
Try Education Cloud free for 30 days. No credit card. No installations.
Explore Education Cloud.
Elevate the education experience with the #1 CRM for learner and institution success.
Talk to an education expert.
Tell us a bit more so the right person can reach out faster.
Salesforce Education CRM FAQ
CRM stands for customer relationship management. CRM in education enables institutions to manage relationships with all of their customers (including prospective students, current students, alumni, and corporate partners) and connect insights from those interactions into a unified view.
Salesforce Education Cloud is a CRM platform for higher ed and K-12 schools. It uses the latest Salesforce innovations, such as trusted AI and analytics, to drive learner and institution success. Unlike point solutions, Education Cloud is a configurable platform designed to support multiple use cases across the education journey.
CRM is a technology for managing your institution's relationships and interactions with students. Salesforce for Education is a CRM. An LMS is a learning management system for the administration and delivery of courses. LMS data can easily be brought into a CRM for a unified view of every student.
Unlike individual point solutions, which only address a single-use case or challenge, CRM for education eliminates the pain of having disparate data across a variety of systems. Institutions can deliver personalized experiences that fuel higher education marketing, recruitment and admissions, student success, university fundraising, alumni engagement, and more throughout the entire education journey on one, integrated platform.
Institutions of all sizes trust Salesforce for Education to not only deliver exceptional constituent experiences but also to increase staff productivity at scale. In fact, Forrester Consulting highlighted the benefits and ROI of Salesforce for Education for a variety of institutions in this research.
When comparing CRMs, consider whether the solution has the integrations and customizations you're looking for, a reputable user experience and ROI, trusted customer support, and if the solution can grow with your needs. Outline your pain points, compare features, and explore key references.
Salesforce supports education through technology and philanthropic giving. We help institutions of all sizes thrive via our grants program, Trailhead, and community resources. We're also focused on reducing barriers to learning and the workforce. Learn more about our commitment to education here.
