Astro with a pull form for Kenton Petroleum.

Modernize downstream oil and gas enterprises.

Unlock value from the thriving network of suppliers, customers, and partners as demand for refined products evolves. With the right downstream oil and gas software, you can optimize refining and distribution operations to be more efficient and adaptable. Collaborate across the value chain to boost profitability and ensure long-term sustainability.

Increase customer loyalty with tactics to drive personalization and growth.

Increase customer loyalty with tactics to drive personalization and growth.

  • Marketing Cloud: Gain valuable, aggregated insights about customer behavior and buying patterns. Data-driven customer engagement, targeted campaigns, and automated journeys help suppliers boost customer re-engagement and loyalty.
  • Sales Cloud: Act on customer insights to drive re-engagement. Relationship management tools connect disparate systems, workflows, and data sources to create seamless, personalized experiences for customers.
  • Service Cloud: Extend customer relationships with omnichannel service that provides personalized second tier support to B2C customers who use your apps. Offer more holistic service that delivers desired business outcomes of B2B industrial consumers of synthetics, lubricants, fertilizers and other products.
Manage partner and stakeholder relationships across distribution channels.

Manage partner and stakeholder relationships across distribution channels.

  • Experience Cloud: Community portals let you manage the growing ecosystem of energy service providers and stakeholders. Then align suppliers around your customer and build coherent customer journeys on a powerful digital experience platform.
  • Sales Cloud Partner Relationship Management: Get distribution partners up to speed fast with tailored learning paths. Track channel ROI and partner performance in real time to optimize your business. Quickly launch new digital experiences for partners with prebuilt templates.
  • MuleSoft: Instantly connect a growing list of energy applications and data with speed and scale.

Raise plant efficiency and wrench time and lower maintenance costs and downtime.

  • Asset Service Management: Use real-time sensor data to track asset performance and wear, and make proactive care plans that preserve asset lifecycles and improve equipment effectiveness. For instance, you can schedule service if a unit's operating temperature trends above safe limits — thus boosting availability and avoiding downtime.
  • Smart, Automated Flows for Energy Companies: Workflows and mobile flow templates built for energy companies enable technicians and field service personnel to operate more effectively — and safely — with pre-populated asset details and simple clear steps for common field use-cases.
  • Work Order Management: Create, assign, execute, and close work orders seamlessly from any device. Streamline processes while maintaining safety standards through electronic permit to work handling. Give operators and maintenance technicians real-time task visibility to avoid downtime and swiftly resolve issues.
Get in touch today and our experts will guide you through the process

Build the perfect oil and gas solution with our help.

Get in touch today and our experts will guide you through the process, step by step:

  • Choose the right Salesforce products and editions
  • Add products/features needed, if not already included
  • Customize the final result with apps, services, support

Get the most out of oil and gas solutions with industry-savvy partners and experts.

  

Oil and Gas Downstream FAQ

Cloud-based downstream oil and gas software helps companies improve stakeholder and supplier relationships and optimize refining and distribution operations. Its data analytics, AI, and a user-friendly dashboard allows companies to efficiently manage their entire business pipeline.

Downstream oil and gas companies are using CRM to manage a growing ecosystem of suppliers, partners, and communities. Analytics, integrations, and AI help downstream oil and gas companies to make smart operational decisions and deliver more predictable interactions, from refinery to distribution.

You can use downstream oil and gas software to offer more transparency to partners and stakeholders, grow engagement in their distribution channels, and create customer loyalty. They can also see the full picture of operations by connecting a proliferation of IT applications and data onto one view.

First, define your business needs. Salesforce has downstream oil and gas analytics solutions for partner relationship management, community portals, sales, service, AI, and analytics. Look for an ROI, improved worker productivity and efficiencies, and a base for future AI and data-driven operations.