Towards A More Connected And Engaged Luxury
The crisis is encouraging luxury companies to implement new strategies that are more efficient, more resilient and more customer-centric.
The crisis is encouraging luxury companies to implement new strategies that are more efficient, more resilient and more customer-centric. But they cannot succeed in accelerating their digital transformation without a perfect command of these issues.
Epsilon France, Publicis Luxe and Salesforce gathered to offer you this comprehensive guide to help navigate through the crisis.
Epsilon France, Publicis Luxe and Salesforce gathered to offer you this comprehensive guide to help navigate through the crisis.
70%
Luxury houses soon found themselves cut off from foreign clientele, which accounted for up to 70% of their sales.
90%
of customers start their buyng path on digital
20%
of the Generation Z in the US say they are fans of luxury.
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