Join Katie Wheeler, alongside Abby Bell from Simantel and Cathy McKnight from Seventh Bear, for an essential summary of the top findings and major product innovations unveiled at Connections 2026. This session dives deep into the innovations announced for Agentforce Marketing, where the core vision is to deliver adaptive customer experiences, everywhere, with an agency of agents as your brand ambassadors.
We’ll discuss how the new innovation can help marketing teams:
- Understand customers and performance: Shift from delayed reports to data powering autonomous agents for real-time action.
- Orchestrate seamless experiences: Move beyond one-way channels to adaptive, two-way conversations across all domains.
- Increase campaign effectiveness: Achieve infinite scale with agentic content that creates and optimizes experiences automatically.
- Maximize marketing impact: Deploy an agency of agents to offload execution and enable proactive engagement at scale.
