The retail and consumer goods landscape is moving faster than ever. While many organizations are still adopting Generative AI, industry leaders are already advancing to the next frontier: the Agentic Enterprise.
In this combined session, we explore how moving beyond simple automation to autonomous AI agents—capable of making decisions and executing tasks across the value chain—is becoming the new competitive advantage. Join our panel of industry experts as they break down the critical trends for the year ahead and provide a roadmap for building a truly proactive, agentic organization. Plus, see hands-on demos from our expert solution engineers who will walk through industry use cases right in the product.
Attendees will learn:
- 2025 Trend Outlook: The critical shifts in consumer behavior and supply chain resilience affecting both retailers and CPG brands.
- Defining the Agentic Enterprise: What it really means when AI moves from "assistant" to "autonomous agent" in areas like marketing, sales and customer service.
- Bridging the Gap: How agentic AI can repair disconnected processes between CPG manufacturers and Retailers for better collaborative planning and forecasting.
- Strategic First Steps: A practical framework for leaders to begin piloting agentic capabilities today without disrupting current operations.
Featured Speakers
Devin Kunysz
Senior Director, Consumer Goods Industry Advisor
Salesforce
Celeste Richardson
Senior Director, Retail Industry Advisor
Salesforce
Timothy Singler
Distinguished Strategic Solution Engineer
Salesforce
Matt Browning
Distinguished Strategic Solution Engineer
Salesforce