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Webinar

The Rise of the Agentic Enterprise in Retail & Consumer Goods

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Agentforce Consumer Goods
Agentforce Retail
Agentforce
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RCG Webinar
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The retail and consumer goods landscape is moving faster than ever. While many organizations are still adopting Generative AI, industry leaders are already advancing to the next frontier: the Agentic Enterprise.

In this combined session, we explore how moving beyond simple automation to autonomous AI agents—capable of making decisions and executing tasks across the value chain—is becoming the new competitive advantage. Join our panel of industry experts as they break down the critical trends for the year ahead and provide a roadmap for building a truly proactive, agentic organization. Plus, see hands-on demos from our expert solution engineers who will walk through industry use cases right in the product.

Attendees will learn:

  • 2025 Trend Outlook: The critical shifts in consumer behavior and supply chain resilience affecting both retailers and CPG brands.
  • Defining the Agentic Enterprise: What it really means when AI moves from "assistant" to "autonomous agent" in areas like marketing, sales and customer service.
  • Bridging the Gap: How agentic AI can repair disconnected processes between CPG manufacturers and Retailers for better collaborative planning and forecasting.
  • Strategic First Steps: A practical framework for leaders to begin piloting agentic capabilities today without disrupting current operations.

Featured Speakers

Devin Kunysz
Salesforce

Devin Kunysz

Senior Director, Consumer Goods Industry Advisor
Salesforce
Celeste Richardson
Salesforce

Celeste Richardson

Senior Director, Retail Industry Advisor
Salesforce
Timothy Singler
Salesforce

Timothy Singler

Distinguished Strategic Solution Engineer
Salesforce
Matt Browning
Salesforce

Matt Browning

Distinguished Strategic Solution Engineer
Salesforce

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