Build Your Salesforce AI Foundation for Free: The SMB Playbook

AI is only as good as the data foundation behind it — and for many small businesses, trust, not technology, is the real barrier to adoption. Join Salesforce and Salesforce Ben for a practical look at how SMBs can close the skills and readiness gap and start building with AI, without a big budget or dedicated IT team.

What you will learn:

• State of AI right now: why trust, not tooling, is the #1 barrier to adoption for growing businesses
• Salesforce's AI ecosystem: how Foundations and Data 360 work together to get your data AI-ready
• Building your first agent