Beyond Keywords: How Agentic Commerce Search Converts with Conversational Discovery

Search has fundamentally shifted. Customers no longer search in keywords, they search the same way they talk. How do ecommerce leaders keep up?

Join John Andrews (CEO & Co-Founder, Cimulate; VP of Product of Agentforce Commerce) and Vivek Farias (CTO & Co-Founder, Cimulate; Head Scientist at Agentforce Commerce) in conversation with Conair’s digital leadership as they demonstrate how Agentic Commerce Search and Shopper Agent are modernizing online discovery for household brands like Cuisinart. Learn how replacing static keyword search bars with a custom small language model that understands intent helps Cuisinart decode shopper context in real time, turning intent into seamless digital conversions.

You’ll gain actionable insights into how context-aware AI agents interpret customer intent, streamline complex catalog navigation, and deliver real-time product recommendations that elevate performance across digital storefronts.

In this conversation we’ll explore:

• Why legacy search fails modern shoppers and how intent-driven AI bridges the gap.
• How Conair and Cuisinart leverage Agentic Commerce Search and Shopper Agent to personalize discovery.
• Why AI-bolt ons don’t work and customers need a custom small language model purpose-built for their business
• Direct guidance from John Andrews and Vivek Farias on implementing agentic search strategies that boost conversion rates.

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