Featured Speakers:
Ruth Bolster, Product Marketing Manager, Salesforce
Most marketers agree AI can save them time, and demand gen marketers can benefit from this the most. It can help you find and target the best leads and accounts, and it can help you build out content quickly. However, there are a number of considerations businesses must face before deploying AI in their demand gen strategies.
Join us to discover:
- The difference between predictive and generative AI, and when to use each
- How to prepare your data to leverage predictive and generative AI effectively
- How AI can help you understand your customers
- Considerations for protecting your data and building trust with customers