Join Sri Rajagopalan and Peter V.S. Bond of The CPG Guys, the podcast and media brand with over 2 million listens and 600+ episodes exploring how brands and retailers engage consumers in-store, online, and everywhere in between, alongside Devin Kunysz (Senior Director, Physical Goods Industries at Salesforce). Together they'll show how CPG leaders are ditching fragmented legacy systems to build a unified commercial front office. Discover how connecting customer data, trade promotion management, and retail execution turns trade spend into a competitive advantage and drives growth across physical and digital channels. Attendees will learn actionable strategies to streamline key account workflows, empower field teams with intelligent tools, and use Agentforce to boost performance without burning out sellers.
Key Takeaways
- Unify Front-Office Operations: Learn how bringing customer data, trade promotions, and retail execution onto one unified platform eliminates data silos and streamlines key account management.
- Empower Field and Account Teams: Discover how Agentforce assists sales representatives with pre-visit summaries, post-visit follow-ups, and automated CRM tasks so teams can focus on high-value retail partnerships.
- Drive Agility Across Emerging Channels: See how AI-driven insights help commercial leaders rapidly pivot strategies and capture growth opportunities in slow or shifting market conditions.
Featured Speakers
Peter V.S. Bond
Sri Rajagopalan
